𝘈𝘷𝘵𝘢𝘳 𝘏𝘶𝘮𝘢𝘯 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘛𝘳𝘶𝘴𝘵 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘦𝘴 𝘐𝘯𝘥𝘪𝘢'𝘴 𝘍𝘪𝘳𝘴𝘵 𝘔𝘢𝘭𝘦 𝘈𝘭𝘭𝘺𝘴𝘩𝘪𝘱 𝘚𝘺𝘯𝘦𝘳𝘨𝘺 𝘚𝘶𝘮𝘮𝘪𝘵 (𝘔𝘈𝘚𝘚) 𝘧𝘰𝘳 𝘚𝘵𝘶𝘥𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘊𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦𝘴

Chennai, 15th March 2025: Avtar Human Capital Trust, the non-profit wing of Avtar, Indias leading workplace culture consulting firm, organized Male Allyship Synergy Summit (MASS) 2025, a first-of-its-kind platform for corporate professionals and students to come together to champion male allyship. An extension of MITR (Men Impacting Trust & Respect), a key initiative under Avtar Human Capital Trust that focuses on gender sensitization among adolescent boys from across Tamil Nadus government schools, MASS, is a contest-driven movement that challenges boys to step-up, speak-up and show-up as true allies for gender inclusion. This event is to be held annually during the month of International Womens Day.

Students taking Pledge 

The inaugural summit held at Tidel Park witnessed about 200 schoolboys from four government schools, over 100 college students from Chennai and representatives from more than six corporate organizations, taking a collective pledge to reinforce their commitment to fostering gender equality. Whilst, the highlight of the summit was the launch of Allyship Clubs at the schools that are a part of project MITR, there are also other key programs: a panel discussion on 'Beyond Good Intentions: Turning Allyship into Everyday Actions', 'Heart to Art' - a poster-making contest, Video bytes on the best practices and power of Allyship at workplace and other competitions centred around Male Allyship. 

Press meet Youtube Video link 👇 

The Chief Guest Mr Anand Mohanram, Managing Director of Mr. Cooper Group lit the lamp and congratulated Team Avtar for this thoughtful initiative that encourages men to be active allies in changing workplace cultures and championing womens empowerment by creating equitable spaces both at work and in the society.

Winners of 'Heart to Art' - a poster-making contest

Speaking at the event, Dr Saundarya Rajesh, Founder-President of the Avtar Group and the Managing Trustee of Avtar Human Capital Trust, said, MASS marks the beginning of structured engagement between corporates and students through Allyship Clubs in schools. These clubs endeavour to bring boys and girls together to actively practice allyship. Male allyship is a catalyst in driving progress towards SDG 5 and achieving gender equality. And whats important is that we begin teaching boys to advocate for girls at the earliest stage, an effort MITR, which operates in 30 schools across Tamil Nadu, is involved in. Lets keep in mind: For a Viksit Bharat to become a reality, both men and women must thrive. And this begins with our boys fiercely supporting our girls  an inspiring sight we witnessed today.

Mr. Eswar Balasubramanian, Senior Vice President, Avtar Human Capital Trust spoke about the critical role men play in advancing gender equality and how they can promote inclusive leadership, advocate for opportunities and be an ally in action.

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