𝘎 𝘚𝘲𝘶𝘢𝘳𝘦 𝘏𝘰𝘶𝘴𝘪𝘯𝘨 𝘌𝘯𝘵𝘦𝘳𝘴 𝘪𝘯𝘵𝘰 "𝘝𝘪𝘭𝘭𝘢𝘴 𝘢𝘯𝘥 𝘈𝘱𝘢𝘳𝘵𝘮𝘦𝘯𝘵𝘴" 𝘙𝘦𝘢𝘭 𝘌𝘴𝘵𝘢𝘵𝘦 𝘝𝘦𝘳𝘵𝘪𝘤𝘢𝘭𝘴; 𝘓𝘢𝘶𝘯𝘤𝘦𝘴 𝘕𝘦𝘸 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 𝘢𝘵 𝘝𝘢𝘯𝘥𝘢𝘭𝘶𝘳

Chennai, 29 January 2025: G Square, India’s largest real estate developer and Tamil Nadu’s leading plot promoter, has announced its strategic venture into alternate real estate verticals such as villas and apartments. Widely recognized as the pioneer of organized plotted development within urban city limits, G Square now aims to cater to diverse residential preferences across its operating zones, including Tamil Nadu, Karnataka, and Telangana. The brand has announced that is projecting to invest over 1000 crores into this strategic expansion over the next 2 years.

(L to R) Sivakumar Pethaiyan, National Sales Head, G Square; Junaith Babu, Chief Operating Officer, G Square

This bold expansion will see villas and apartments introduced in both existing and upcoming sites, alongside the brand’s premium plotted developments. G Square’s expansive communities, located in prime urban areas, stand apart from competitors who typically offer smaller layouts in peripheral regions. This advantage allows the brand to seamlessly integrate all real estate verticals, ensuring value appreciation and guaranteed returns, making G Square the preferred choice for both homeowners and investors. The brand is actively seeking partnerships with builders to facilitate this strategic expansion.

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A key factor behind G Square’s success is its commitment to affordability. With over 12 years of expertise in land aggregation, the company has mastered the art of managing, handling, and procuring large-scale properties in prime locations at unmatched prices. This unique capability has allowed G Square to consistently deliver larger, strategically located projects at exceptional value in the plotted development market. Now, the same expertise will be leveraged in the villa and apartment segments, ensuring these new offerings also deliver exceptional value while maintaining affordability.

Commenting on this milestone, Mr. Bala Ramajeyam, Managing Director of G Square Realtors Private Limited, said, “This is a proud moment for G Square as we enter the next phase of our evolution. Having successfully conquered the plot market, we are now tailoring our business to meet the diverse residential preferences of our customers. Whether they prefer apartments, villas, or plots, our goal is to deliver every individual their dream home in their desired format. This expansion will span across all our operating zones, including Tier-I, II, and III cities, ensuring that people can build their dream homes without any limitations. G Square is planning to invest over 1000 crores over the next 2 years in this expansion model.”

“G Square is committed to maintaining consistent quality across all its projects, regardless of the city’s tier. Every development will feature the same high standards of planning, construction, and amenities, ensuring that customers in every location enjoy a superior living experience.”

With a strong presence in cities such as Chennai, Coimbatore, Trichy, Hyderabad, Mysuru, and beyond, G Square continues to transform India’s urban landscapes. The company’s reputation for delivering quality developments with zero legal issues and earning unwavering customer trust solidifies its position as a market leader.

To date, G Square has completed over 127 projects and catered to over 15,000 satisfied customers, aggregated nearly 4,000 acres of prime land, and set the benchmark for excellence in real estate development. This strategic diversification into villas and apartments is a testament to the brand’s unwavering commitment to delivering innovative and customer-centric real estate solutions.

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