๐๐ค๐ฐ๐ฏ๐ช๐ค ๐๐ฏ๐ฅ๐ฐ-๐๐ณ๐ฆ๐ฏ๐ค๐ฉ ๐๐ข๐ด๐ฉ๐ช๐ฐ๐ฏ ๐๐ข๐ฃ๐ฆ๐ญ '๐๐ฆ๐ฏ๐ฆ๐ด ๐๐ฆ๐ค๐ฐ๐ข๐ฏ๐ฆ๐ต ๐๐ฆ๐ฎ๐ข๐ฏ๐ต' ๐๐ข๐ถ๐ฏ๐ค๐ฉ๐ฆ๐ด ๐๐ฆ๐ธ ๐๐ต๐ฐ๐ณ๐ฆ; ๐๐น๐ฑ๐ข๐ฏ๐ฅ๐ด ๐๐ฐ๐ณ๐ช๐ป๐ฐ๐ฏ๐ด ๐ช๐ฏ ๐๐ฉ๐ฆ๐ฏ๐ฏ๐ข๐ช
Chennai, November 10, 2024 โ Genes Lecoanet Hemant, the iconic Indo-French fashion label, celebrated the grand opening of its newest store in Chennai with an unforgettable launch event at Express Avenue Mall. This milestone marks the brandโs continued commitment to bringing Parisian artistry and Indian craftsmanship closer to discerning fashion lovers across the country.
Hosted by the cityโs prominent influencer Priyadarshini Vijay, the event welcomed an enthusiastic gathering of fashion enthusiasts, city influencers, and tastemakers, including Renuka Praveen, Mehndi Jashnani, Sahithya Jaganathan, Swetha Renukumar, Rayane Mithun, and more. The festive atmosphere was filled with laughter, excitement, and moments of camaraderie, creating cherished memories for everyone present.
Inauguration Youtube Video link ๐
Hemant Sagar and Didier Lecoanet, the co-founders of Genes, graced the occasion, making the event even more special. In their interactions, they highlighted the brandโs unique journey: "Weโre thrilled with the warm welcome from Chennai. Genes isnโt just about clothingโitโs about enjoying life, reflecting individuality, and making high-quality fashion more accessible and inclusive. Our latest collection, Soleil, captures the essence of life on our exceptional planet and celebrates all ages and styles," said Hemant Sagar.
"Weโve carefully crafted a collection that stands out as a refreshing alternative to the festive and wedding wear prevalent in India. Itโs expressive, modern, and, most importantly, affordable without compromising on style or quality," added Didier Lecoanet. The Soleil collectionโmeaning โsunโ in Frenchโdrew admiration for its contemporary designs that effortlessly blend elegance with comfort. The line encapsulates timeless versatility while being mindful of sustainability. Pieces from the collection are designed to mix and match across seasons, making them ideal for festive gatherings, everyday wear, or even unique holiday looks for Christmas and New Year.
Genes remains steadfast in its dedication to sustainable fashion practices. From upcycled collections and collaborations with organizations like Silai Wali to incorporating locally sourced materials and supporting Indian artisans, Genes ensures every piece resonates with ethical craftsmanship.
