Kirtilals launches its Award Winning Unique Collection "PARIDHI" at Chennai Showroom

• Actress Ramya Pandian launched the collection & graced the occasion.
• Distinctive close setting bangles with flexible technology

Chennai, 17th June 2022: Kirtilals, a premium fine diamond and gold jewellery brand, esteemed by its patrons for quality and trust, launched its unique diamond bangle collection "Paridhi - A distinctive close setting bangles with flexible technology for the first time in India" at their Chennai Alwarpet Showroom.  Kirtilals also showcased its exclusive "Infinity Collection" - a miniature designs of their award winning jewelleries.

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"Paridhi collection" is a celebration of pushing boundaries on engineering expertise & craftsmanship. For the first time in India, Kirtilals has pioneered innovation in jewellery and crafted traditional close setting bangles with flexible technology that allows the user to wear the bangles with varied wrist sizes. Kirtilals believes in the art of creating jewellery that has been passed down for generations. The collection is hinged on months of research & development to offer an elevated engineering based smart solution to delight the user. Paridhi collection comprises of unique designs in close setting bangles.

(L to R) Selvarajan, VP Corporate Operations; Actress Ramya Pandian; Muthukumar, VP Retail Sales & Operations; Ganesh, Head Marketing / Online Branding

Speaking on the occasion, Mr. Suraj Shantakumar, Director - Business Strategy, Kirtilals said, "It gives me immense pleasure to launch our unique collection, Paridhi on this occasion. Actively relying on our research and development, we wish to give a unique and innovative style of jewellery for our customers. Paridhi collection is a set of distinctive close setting bangles with flexible technology for the first time in India. The flexible technology allows these bangles to become even more timeless, as it can be worn by women of different generations in the family."

Kirtilals is also specialized in customising the designs. Customisation services allow patrons to bring their own personality to the designs. The qualified in-house design team help them realise their creativity, by offering the best solutions in materials to bring their vision to life."

About Kirtilals: Kirtilal Kalidas Jewellers Pvt Ltd is operating under the brand name 'Kirtilals' across south India & the USA with 14 exclusive showrooms along with online store www.kirtilals.com which offers only high quality certified diamonds. The brand has its flagship store in Coimbatore and has a legacy of more than 80 years of operations with more than 3,00,000 customers which are spread over 5 continents. Download Kirtilals App in Google Play store and Apple store. Brand present at Coimbatore | Chennai | Madurai |Tiruppur | Salem | Kochi | Bengaluru | Hyderabad | Vijayawada | Visakhapatnam | USA.

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