Prince Jewellery launches the purest of gold & silver coins collection on Akshaya Tritiya

Chennai, 3rd May 2022:  On the auspicious occasion of Akshaya Tritiya, Ms. Suhasini Maniratnam unveiled the MMTC-PAMP Goddess Lakshmi gold & silver coins, in the gracious presence of Mr.K.Mahendran, Country Head-Precious Metals Division, Karur Vysya Bank, at Prince Jewellery, Panagal Park-T.Nagar showroom in Chennai.

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Prince Jewellery and MMTC (Minerals and Metal Trading Corporation of India) partners together to launch the world’s purest MMTC-PAMP Goddess Lakshmi gold & silver coins during Akshaya Tritiya. Considered the purest of gold & silver coins, they are all precision crafted to the highest global quality standards of excellence.

The exquisitely crafted pure gold & silver coins feature Goddess Lakshmi in all her glory. Lakshmi is the Goddess of wealth, power, and prosperity for devotees across the world. The coin is ideal for gifting for an auspicious occasion or celebration including a wedding birthday, anniversary, or religious festival. 

(L to R) Antony Prince, Director, Prince Jewellery; Shankhaneel Borah, President, MMTC-PAMP; Princeton Jose, Founder, Prince Jewellery; Mrs.Princeson Jose; Actor Suhasini Maniratnam

Every MMTC-PAMP gold & silver coin that you buy goes through rigorous refining and purification process so that you get the purest piece of metal, always. MMTC-PAMP gold coins offer you the highest purity of 24K and strive to go beyond 999.9 to give 999.9+ purity.

Speaking about the partnership Princeson Jose, Founder of Prince Jewellery said that, “For a brand with a jewellery heritage spanning more than 89 years it is a vote of confidence by MMTC on Prince Jewellery that it has chosen the coins to be retailed at Prince Jewellery outlets at a time when we celebrate one of the auspicious days of the year. It is a privilege that MMTC has chosen us and the timing couldn’t be more perfect. More importantly they are best investment one can make this Akshaya Tritiya”.

Speaking on the announcement, Vikas Singh Managing Director and CEO of MMTC-PAMP said, “On Akhshaya Tritiya we have launched these coins keeping in mind the sentiments attached to this festival of abundance. MMTC-PAMP is known for bringing unmatched quality and purity to the Indian precious metal industry and all MMTC-PAMP products are crafted to the highest standards using the latest Swiss technology. We are extremely happy to tie up with partners like Prince Jewellery who are known for their trust and quality range of products.”

The coins come in oval, round and square and are available in 24k purity and come in a beautiful tamper proof packing securely sealed and individually serial numbered in assay-certified packaging and an elegant box making them the best gold coins to buy. The following denominations are available in gold: 1gms, 2gms, 5gms, 8gms, 10gms, 20gms, 50gms and 100gms.Silver coins are also available in various shapes, designs and can be customised according to customer’s requirements. Silver denominations comes in 10gms, 20gms, 50gms, 100gms, 250gms 500gms and 1kg. 

The MMTC–PAMP X Prince Jewellery silver and gold will be available in bars and coins at all the Prince Jewellery outlets in Chennai, Coimbatore, Trivandrum and Bengaluru.

The Prince Jewellery X MMTC-PAMP bullions will be available throughout the year and come with a buyback guarantee, a life-time facility available to customers that they can liquidate their coins whenever they choose to, at the prevailing market price at all our Prince Jewellery outlets.

About MMTC-PAMP: A joint venture between Switzerland based world’s most sought after bullion brand, PAMP SA and MMTC Ltd. (Minerals and Metal Trading Corporation of India), a Government of India Undertaking. Set-up in 2008, MMTC-PAMP operates the world’s most advanced precious metals processing facility. 

About MMTC: MMTC leverages India’s growing digital economy to lead the way into a new era of responsible, trustworthy gold in India. Besides it is one of the two highest earners of foreign exchange for India and India's largest public sector trading body. It is the largest international trading company of India and the first public sector enterprise to be accorded the status of Five Star Export Houses by Government of India for long standing contribution to exports.

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