Mercedes-Benz launches the most advanced C-Class in Tamil Nadu; aims for a strong growth for the market in 2022

• Overwhelming customer response to the New C-Class
• Mercedes-Benz India records 1000+ confirmed booking for the New C-Class; the highest ever for a single model in India
• Current waiting period extends to 2-3 months

Chennai: The country’s largest and leading luxury carmaker Mercedes-Benz today launched the new generation C-Class in Tamil Nadu, setting a new benchmark in luxury and technology in the luxury sedan segment. The New C-Class (W206) underlines Mercedes-Benz’s significant progress in creating a world-class product, which combines the most desirable package of luxurious comfort and sportiness, in addition to being highly digital and sustainable. Santosh Iyer, Vice President – Sales & Marketing, Mercedes-Benz India, launched the all-new C-Class in Chennai today.

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“We are delighted to launch the new C-Class in Tamil Nadu, which is an important market for Mercedes-Benz India. Tamil Nadu has displayed a consistent sales momentum and we are confident of achieving strong double-digit growth in 2022. We are witnessing a strong trend for ultra-luxurious vehicles and the segment has grown by 90% in Q1 2022. This strong growth can be attributed to an attractive portfolio, growing aspiration and strong recall value of Mercedes-Benz in the market. Our customers are seeking a combination of luxury, elegance and technology and the new C-Class will be a compelling choice for them. We are aiming for our most successful year in 2022 and the Tamil Nadu market will contribute to that growth immensely.” Santosh Iyer commented.

(L to R) Arun Surendran, MD, Titanium Motors; Santosh Iyer, Vice President – Sales & Marketing, Mercedes-Benz India

Strengthening Mercedes-Benz’s sedan portfolio: 

“With this launch, our sedan portfolio comprising eight products gets bolstered, underlining the strong preference for luxury sedans. It is encouraging to see the strong emergence of luxury sedans making their distinct mark and we are confident the new C-Class will build on the success story of its predecessors. We forecast significant volume contribution to our portfolio in the coming years with the addition of the all-new C-Class.” Santosh Iyer added.

• Tamil Nadu remains an important market for Mercedes-Benz India with sales growth of 35% in Q1 2022
• Strong double digit growth projection for Tamil Nadu market in 2022
• Trend of younger buyers opting for a Mercedes-Benz in Tamil Nadu market
• The C-Class comes with longer wheelbase: More length, more width resulting in more legroom, headroom, shoulder and elbow room and for rear passengers
• Technology powerhouse: Equipped with NTG7, latest generation MBUX, extensive personalization and biometric authentication, revolutionary Car to X Communication
• New C-Class uses ISG technology achieving outstanding power delivery, yet having significant fuel efficiency along with reduced emission for all three variants*:
• C 200: 16.9 km/l (+29%) | 140g/km (-22%)
• C220d: 23 km/l (+22%) | 115g/km (-18%)
• C300d: 20.37 km/l (+15%) | 130g/km (-13%)
• The price for Mercedes-Benz C-Class starts from INR 55 lakhs (C 200), INR 56 lakhs (C 220d), and INR 61 lakhs (C 300d)  (all India ex-showroom prices)
• Finance plans for the New C-Class starts from INR 60,000 EMI with flexible end of term options
• Service packages of the New C-Class starts from INR 85,000 for industry best 3 Years and Unlimited KMs

Human-centered innovation with luxurious comfort derived from S-Class: 

“The C-Class is one of our global bestsellers and underpins today’s tech savvy customers’ desire from their luxury car: human-centered innovations combined with luxurious comfort and a sporty and modern design. The car utilizes the ISG technology to offer the best of power as well as best-in-class fuel economy. The new C-Class shares the DNA of the flagship S-Class and derives key luxury appointments and packs the latest in technology like NTG 7 infotainment, latest generation of AI powered MBUX, a revolutionary Car to X Communication, making the New C-Class the most advanced C-Class ever in India.” Santosh Iyer commented.

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