Tata Motors New Premium Hatch - Altroz launched to redefine the segment with its Gold Standard in Safety, Design, Technology and Driving Experience
- GNCAP 5-star rated Altroz (India’s safest car in its category) enters the premium hatch segment;
- Altroz is Industry 1st, fully BSVI ready diesel hatchback
Chennai, January 23, 2020: Marking its entry into the premium hatchback segment, Tata
Motors today launched – the Altroz. The Altroz will be available in five trim
levels across all Tata Motors authorized dealerships at an introductory price
starting from INR 5.29 lakhs for the petrol version
and INR 6.99 lakhs for the diesel version. The
Altroz is the first vehicle developed on the new ALFA architecture and the
second vehicle showing the Impact 2.0 design language.
With its striking
design, bouquet of industry-first features and the most recent achievement of
Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design,
Driving Dynamics, Technology and Customer Delight. All set to entice customers,
Altroz will come with 6 different factory-fitted customizable options.
According
to Mayank Pareek, President – Passenger Vehicles Business Unit, Tata Motors, “We are delighted to announce the launch of
our premium hatchback – The Altroz. The Altroz is already a product that we are
proud of as it is the second Tata as well as Indian car, to have received a
5-star Global NCAP rating. It is a landmark product and is a true
representative of the Gold Standard in Safety, Design, Technology, Driving
Dynamics and Customer Delight. We are confident that this product will not only
deliver the best driving experience to our customers, but also set new benchmarks
as we set foot into the premium hatchback segment.”
 |
| Mayank Pareek, President – Passenger Vehicle Business Unit (PVBU), Tata Motors at the launch of company's new premium hatchback, the Altroz |
Gold Standard of Safety: The Altroz sets the
Gold Standard in safety with its 5 Star Global NCAP rating. The car comes with
best-in-class safety features such as Advanced ALFA Architecture, ABS, EBD
& CSC as standard and Dual Airbags. This comprehensive safety system along
with the energy absorbing ALFA architecture ensures that the occupants of the
Tata Altroz are recipients of world-class safety.
Gold
Standard of Design: Based
on the Impact 2.0 design philosophy, the Altroz’s futuristic design consists of
modern, intelligent and tastefully crafted interiors. The 90 degree opening
doors ensure that there is enough space for passengers to get in and out of the
vehicle. The laser cut alloy wheels and premium black piano finish on the
interiors result in an unmatched road presence and help the customer arrive in
style.
 |
(L to R) Mr. Mayank
Pareek, President – Passenger Vehicle Business Unit (PVBU), Tata Motors, Mr.
Suraj Subbarao, Zonal Manager - South, PVBU, Tata Motors and Mr. Ravindra Jain,
Head of Marketing for Cars, Tata Motors, pose with the company’s new premium
hatchback, the Altroz
Gold
Standard of Technology: Equipped with a 17.78 cm touchscreen Harman infotainment and
class leading acoustics, the Altroz also comes with Voice command recognition,
Apple Car Play, Android Auto and the Turn-by-Turn feature, ensuring a seamless
experience.
Gold
Standard of Driving Dynamics: With its powerful petrol and diesel engines
along with a fine-tuned suspension, the Altroz truly gives the customer a
dynamic driving experience. The Cruise Control feature along with multidrive
modes ensure comfortable driving in the city and on the highway.
Gold
Standard of Customer Delight: The flat rear floor, rear AC vents, cabin space
and 24 utility spaces ensure that the driving experience is convenient and
comfortable. Spacious interiors along with a wearable key fob result in a
hassle free experience for the customer.
To
know more about the new range or to book a test drive, customers can visit
‘cars.tatamotors.com’ or follow social handles across
Twitter
- https://twitter.com/TataMotors_Cars
Facebook -https://www.facebook.com/officialtatamotorscarsOn Twitter:
https://twitter.com/chennaipresnews/status/1220380561107120129?s=20
💢💢💢
.jpg)
