World’s Leading Fragrance Brand "Bath and Body Works" Launches its Online Store in India
- The fragrance brand amps up its customer base by taking the brand on a digital platform for the first time in India.
- The website is fully serviceable and sells all the fragrance collections currently available at retail outlets.
Chennai, 31stAugust,
2019: Bath & Body Works,
one of the world’s leading specialty retailers of fragrance products for bath,
body and home launches its online store in India on a large scale on the 30th August
2019.
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Ultra Shea Body Cream
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Since July 2018, Bath
and Body Works has successfully launched 7 retail outlets in three major cities
in India starting with New Delhi followed by Mumbai and Chennai respectively.
The brand witnessed massive demand coming in from other parts of the
country on their social media platforms, this growing awareness and demand from
Tier 2 and Tier 3 markets have driven the brand to launch their digital
platform and expand their reach in India via an omni channel presence.
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Ultra Shea Body Cream
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As online retail
becomes increasingly popular in India, Bath and Body Works is designing a
cohesive approach by offering a user-friendly digital experience,
therefore expanding its customer base from across the length & breadth of
the country.
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Rose Fine Fragrance Mist
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“Bath
and Body Works as a brand will follow an omni channel strategy in India which
simultaneously promotes our e-commerce store and brick-and-mortar offerings. We
witnessed strong growth potential in the online space and decided to offer a
digital shopping experience to our customers especially with a focus to cater
to Tier 2 and Tier 3 cities. We aim to reach out to 10 million customers in the
coming years“ says, Mr. Tushar
Ved- president Major Brands India Pvt Ltd.
Deliveries
to metro cities including Mumbai, Delhi, Bangalore, Hyderabad, Chennai,
Ahmedabad, Lucknow, and Indore amongst others will be done within 5-7 working
days. The company has tied up with major delivery partners with all India
network strengths to service 19108 Pin Codes.
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Body Lotion
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Bath
and Body Works E-commerce store in India marks a significant milestone in Major
Brands retail outreach. The online store will offer all categories and
fragrance SKU’’s that would be uniform across all its retail chains.
About Major
Brands
Major brands
Pvt Ltd. is a leading franchisee for premier international fashion brands.
Major Brands (India) Private Limited was one of the first few retail
organizations to focus on the retail of premier international brands through
the exclusive brand outlets format in India. Along with Bath and Body Works, the
company has been the forerunner as the premier partner in India for
international brands such Aldo, Aldo Accessories, Call it Spring, Charles &
Keith, Inglot, La Senza, BHPC. With 200 plus doors in India Major brands
is fast moving on expansion mode with new brand launches.
About Bath
& Body Works
Bath
& Body Works is one of the world's leading specialty retailers & home
to America's Favorite Fragrances® offering a breadth of exclusive fragrances
for the body & home, including the #1 selling collections for body lotion
and body cream, body wash, hand soap and fine fragrance mist. For more than 25
years, customers have looked to Bath & Body Works for quality, on-trend
products, & the newest, freshest fragrances. Today, these fragrant products
can be purchased at more than 1,800 Bath & Body Works and White Barn retail
locations worldwide as well as on www.bathandbodyworks.in 💥💥
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