AUROUS AVATAR ENTERTAINMENT & SILLY MONKS ENTERTAINMENT LTD JOIN HANDS TO PRODUCE FILMS IN DIFFERENT LANGUAGES
- Taking the first leap of faith in the Southern market, this joint venture is almost ready with its maiden release, Ashwamedham
National , 18th July 2019 : With four successful film releases in
Marathi, Gujarati and English, the Mumbai based production house Aurous Avatar
Entertainment is now eyeing the Telugu audience. Founded in 2013, Aurous Avatar
has joined hands with the Southern Entertainment juggernaut Silly Monks
Entertainment, known for their content production, marketing and syndication,
with a shared vision of creating relatable productions to the film goers across
the country..
There are exciting
projects to be expected from this unique team of Aurous Avatar and Silly Monks
in the upcoming months with three new productions in the pipeline apart from
Ashwamedham – a second Telugu film Dipawali, Nanhe Einstein in
Hindi and Dadar 1992 in Marathi.
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L-R : Mr.Anil Pallala, CEO Sillymonks, Mr. Sanjay Reddy MD Sillymonks , Ms.
Shubh Malhotra , Partner Aurous Entertainment, Mr. Rupesh Gugale Jain Partner
Aurous Entertainment.
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This could well be
the beginning of a film conglomerate that traverses the length and breadth of
the country geographically as well as linguistically as an amalgamation of
strengths in the fields of production, distribution, movie promotions, digital
marketing & syndication in a manner that not only complements one another.
Together they are set to embark on a journey to provide wholesome entertainment
to Indian cinema.
Rupesh Gugale (Jain)
echoed his sentiments saying, “It is an honour to serve the regional market in
south and this strategic partnership with Silly Monks is
the best thing that could have happened to Aurous Avatar in recent times.”
Shubh Malhotra,
partner in Aurous Avatar feels the same, “Being a Mumbai based company, it
would not be easy for us to venture into the Southern market without this
partnership with Silly Monks.”
Sanjay Reddy, Founder
& MD of Silly Monks is extremely optimistic about this joint venture as
this gives SMEL an opportunity to become a full-fledged film production house
on the lines of Yash Raj Films with marketing & distribution under their
belt. Sanjay further added, “This collaboration allows us to enter new markets
like Bollywood and other regional production spaces like Marathi & Gujarati
too. We see this as a giant leap for Silly Monks as a company keeping our
promise when we went public in January 2018, having been the first digital
media entertainment company to be listed on NSE Emerge. The past year has seen
us restructure our vision and revisit our goals and we now know we are ready to
put it all in place, as envisaged”
