Parryware PVC pipes flow into new markets

• Parryware continues to provide complete bathroom solutions under one roof

Chennai, June 7, 2019: Parryware, India’s contemporary bathroom solutions brand has expanded its household plumbing pipe offerings to Chennai and other parts of Tamil Nadu market. Parryware introduced cPVC (Chlorinated polyvinyl chloride) pipes in its product portfolio during December’18 in Southern districts of Tamil Nadu. After receiving an overwhelming response on this launch from the market, the brand has announced to extend the offering to the other parts of Tamil Nadu. These pipes are used for potable hot and coldwater distribution systems.

KE Ranganathan, Managing Director, Roca Bathroom Products Pvt. Ltd

Commenting on the success, Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt. Ltd said, “The success of our cPVC products in Madurai & Tuticorin has inspired us to launch it in other parts of Tamil Nadu as well. We have made improvements of our existing products with the biggest coming in the mixer adaptors. These adaptors are now available in customizable frames making life easy for plumbers by avoiding any cuts and joints while fitting the showers in the bathrooms. The advantage of our mixer adaptor over others is that it's a single unit (not assembled parts) hence giving it a smooth finish and dismisses any chance for leakages.

Product reliability is a key aspect in this segment as the pipes are laid inside the walls and play a very crucial role in maintaining the structure. Parryware’s legacy of delivering high quality & best-in-class products reflect in this offering. Our emphasis on quality is directed at making the purchase a stress free experience for the consumer. Today we expand our distribution to the whole of Tamil Nadu and plan to take it across the country in the coming days.’

The Indian household plumbing pipes segment is a vast market and the demand for PVC pipes increased owing to its low maintenance requirement and better performance over the years. The market offers significant demand for the GI fitting replacement along with demand for new constructions. Parryware’s cPVC pipes are a high quality offering which has gone through various tests and meets quality standard of IS 15778:2007. Parryware cPVC pipes boasts of features such as quick & easy installation, low thermal expansion & conductivity, No corrosion, leakage & scaling, fire resistant and maintenance free long life.

In the initial phase, Parryware cPVC pipes were retailed in Tamil Nadu’s Madurai and Thoothukudi, thanks to its success, Parryware will now through its company’s extensive retailer network foray into the rest of Tamil Nadu. Venturing in this new segment helps the brand provide an integrated house building experience, enhancing customer experience and enabling cross sales.

About Parryware

Parryware, India’s leading manufacturer of bathroom products is the flagship brand in the portfolio of Roca India.  Roca Group is a 2 billion euros Spanish giant, and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.

Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion' positioning  to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India.  Parryware products are manufactured in eight factories across India and is present through a strong distribution network of 7800+ dealers and retailers in the Indian market.  For more information - www.parryware.in

About Roca India

Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà(Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visitwww.roca.in