Hot Wheels introduces Monster Trucks
- Hot Wheels, the uber-popular and much-loved brand from the house of Mattel Toys launches the die-cast range of Monster Truck with bigger wheels & multiple scales.
Chennai, 17thJune 2019: Racing with Hot Wheels cars have always been a
kid’s playtime favorite and with the giant tiers and die-cast body of this
monster truck edition.
The spunky Bone Shaker and Roger Doger models of
the latest edition cars are a collectors delight. In addition the new Monster
Trucks are available in 150+ models and a variety of ranges like Big Foot, WWE,
Marvel, Star wars, DC, Minecraft etc.
Further to give the car lovers and kids a
real-time experience on rev and race with their new range, the brand has set up
exciting activity areas in Chennai. With this, Car lovers can lay their hands on
toys available in 1:24 & 1:43 scales size other than the popular, 1:64.
This new scale size of the monster trucks is not only perfect to play with but
also a favorite size to all hot wheels legend collectors.
“We at Mattel are introducing a revving play pattern
rather than our usual gravity based cars in our newest launch i.e., the Monster
Trucks. By introducing this new pattern, we hope to attract more and more of
the Hot Wheels enthusiasts as these newer models up’s the thrill and racing
experience. We are also launching these Monster trucks in a 1:24 & 1:43
scales keeping in mind that the cars of this scale specifically contribute to
about more than 30% of the global sales
of our products” shares Lokesh Kataria, Head of Marketing- Mattel India
About Mattel:
Mattel is a creations company that
inspires the wonder of childhood. Our mission is to be the recognized leader in
play, learning and development worldwide. Mattel's portfolio of global consumer
brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster
High® and Thomas & Friends®, among many others. Mattel also creates a
wealth of lines and products made in collaboration with leading entertainment
and technology companies. With a global workforce of approximately 31,000 people,
Mattel operates in 40 countries and territories and sells products in more than
150 nations. Visit us online at www.mattel.com.
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