BATH AND BODY WORKS OPENS ITS FIRST BRICK AND MORTAR STORE IN CHENNAI
- The Personal Care Brand expands its Retail Footprint with Flagship Store at Express Avenue Mall
Chennai, 15th June
2019: Bath & Body Works, one of the world’s leading
specialty retailers of fragrant products for the body, hands, and home for more
than 20 years opens their first Brick and Mortar store in South India in Chennai
at the Express Avenue Mall on 15th June 2019. Hallmark fragrance collections from the brand like Japanese Cherry
Blossom, Sweet Pea, A Thousand Wishes, Hello Beautiful and Aromatherapy will be
available at the store.
Having established itself as one of
the best and most sought after personal essentials and home fragrance brands,
the Bath & Body Works store at Express Avenue Mall will be spread over 1000
Sq. Ft. that will allow customers to enjoy an extensive array of products
varying from body lotion, body wash, body mist, hand wash, candle, and gift
sets.
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Mr. Tushar
Ved, President Major Brands India Pvt. Ltd
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“Since 2001, Major Brands has continually introduced a selection
of premium brands from across the world, giving Indian shoppers the best of the
high street in the country. With the opening of our sixth store in India at
Express Avenue Mall Chennai, we are sure customers will love the experience of
bath and body products as well as home fragrances. This is a great
opportunity for us to engage with them while building the brand where shoppers
are invited to experience our vast selection of fragrances. This will be our
sixth in India after Delhi, Noida, Gurugram, and Mumbai”, says Mr.
Tushar Ved, President Major Brands India Pvt. Ltd.
At Bath & Body Works, customers
are invited to sample luxurious lotions, hand soaps, fragrances and more to
discover their favourites. From fun and flirty scents to sophisticated and
exotic fragrances, Bath & Body Works offers a wide range of world-class
fragrances to suit every personality and occasion.
In 1997, a secondary brand called
Bath & Body Works at Home was launched. The division has since been renamed
White Barn Candle Company. The store concept is new and has been introduced for
the first time in India and at Express Avenue Mall, Chennai known as a White
Barn store. It adorns home fragrances and is more decorative holding single
wick candles, along with the core 3 wick candles, room fragrances and more. The
top selling candle fragrances of White Barn are Mahogany Teakwood, Cactus
blossom, Eucalyptus mint & Burgundy.
“Express Avenue is excited to bring the first ever Bath & Body Works
store to South India and in Chennai. We’re committed to presenting Chennai with
the best of the international brands and specially curated retail experiences.
Being the premiere luxury mall of Chennai, we’re ecstatic to bring yet another
internationally acclaimed brand to South India and the city”, says Mr. Munish Khanna, Chief Revenue
Officer, Express Avenue.
Collection Details:
Japanese Cherry Blossom
The freshness of Spring is in bloom year-round with the
Japanese Cherry Blossom fragrance products from Bath & Body Works.
Refreshing notes of Asian Pear, Mimosa Petals, White Jasmine, and Sandalwood
combine with Cherry Blossoms to create one of Bath and Body Works most popular
floral scents.
A Thousand Wishes
The “A Thousand Wishes” collection warms the heart a thousand
times over with a festive blend of Sparkling Champagne, Crystal Ponies and
Almond Crème, with notes of Pink Prosecco, Sparkling Quince, Crystal Peonies,
Gilded Amber and Amaretto Crème. Infused with Shea Butter and Coconut
Oil, this collection contains everything that the skin loves, leaving it
feeling incredibly soft, smooth and nourished. The lightweight, powerful
lotions melts into skin with nutrient-rich ingredients like protective Vitamin
E for 24 hours of nourishing moisture, while the mist delivers great
coverage with conditioning Aloe Mist to nourish skin for the lightest, most
refreshing way to fragrance for the day or night.
Vanilla Sugar
Indulge in the cozy, irresistible scent of vanilla and sheer
florals, with the "Warm Vanilla" collection that has irresistible key
notes of Intoxicating Vanilla, White
Orchid, Sparkling Sugar, Fresh Jasmine and Creamy Sandalwood.
Hello Beautiful
The full
line of "Hello Beautiful" products from Bath & Body Works is sure
to become your next favourite floral fragrance—a perfect blend of Jasmine,
White Gardenia, and Magnolia Blossoms.
Sweet Pea
Sweet Pea as a collection has an all new look! With Vitamin E and Sunflower Oil, this limited
edition formula nourishes and protects skin, leaving it incredibly soft and
smooth. A bright, young-at-heart collection with a blend of Sweet Pea,
Watery Pear and luscious Raspberry with undertones of Sheer Freesia and
Soft Musk
Aromatherapy
Here is a line of products to boost your mood and soothe your
soul with aromatherapy! Whether you're looking for recharge lotions, stress
relief aromatherapy massage oils or aromatherapy scents for energy and sleep,
Bath & Body Works has the aromatic fragrances to match your mood. With
ingredients like Lavender, Patchouli, Eucalyptus, Spearmint, Vanilla,
Cedarwood, Ginger and Tea Tree, this collect is perfect to calm and soothe the
sense, uplift the mood and encourage a sense of relaxation and harmony. At Bath
& Body Works, customers are invited to sample luxurious lotions, hand
soaps, fragrances and more to discover their favourites.
The International bestselling
fragrance collections will be available at:
1. Select
Citywalk, Saket
2. Mall
of India, Noida
3. Ambience
Mall, Gurugram
4. Palladium,
High Street Phoenix
5. DLF
Promenade
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