Chennai, Sep 26, 2026: Zecode, the exclusive readymade garments retail chain owned and operated by Siyaram’s, has expanded its presence in Chennai with the opening of its second showroom in the city. Anna Nagar Assembly Member V.K. Ramkumar inaugurated the new 8,000-square-foot showroom at Kumaran Nagar 3rd Avenue, Anna Nagar East, on Saturday.
The launch marks Zecode’s 36th exclusive showroom across India. Speaking at the launch, Gaurav Poddar, Managing Director, Siyaram Silk Mills, said the company has over five decades of experience in the textile industry and introduced Zecode to meet evolving modern retail and youth fashion trends.
The brand offers more than 3,000 contemporary designs aimed at younger consumers. Zecode currently has 31 showrooms in Bengaluru, three in Hyderabad and one existing outlet in Chennai. The new Anna Nagar showroom offers a wide range of products for men, women and children, along with footwear, accessories, perfumes, cosmetics and personal care products.
Poddar said the company plans to expand its presence across major cities in South India, with a focus on providing quality products at accessible and affordable prices. He added that the brand’s offerings are continuously refreshed to match changing fashion preferences and that its wider portfolio has a loyal customer base of more than three million.
The inauguration was attended by Jayakar Jettikar, Chief Executive Officer, Zecode, along with senior executives Pankaj Singh and S. Chandrappa, besides other company officials and guests.
The new Anna Nagar outlet is positioned as a one-stop destination for contemporary fashion and lifestyle products, further strengthening Zecode’s retail footprint in Chennai.
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