The Bear House Expands Chennai Presence with Second Store at Phoenix Marketcity Chennai
Chennai, April 11, 2026: Contemporary menswear brand The Bear House has strengthened its presence in Chennai with the launch of its second exclusive store at Phoenix Marketcity Chennai in Velachery, marking another milestone in its rapid retail expansion across South India.
Spread across 1,600 sq. ft., the new outlet brings the brand’s signature blend of elevated design and everyday functionality to one of the city’s premier retail destinations. Founded in 2017 by Tanvi and Harsh Somaiya, the brand has carved a niche in the Indian menswear segment by combining comfort, craftsmanship and contemporary style.
Launch Youtube video Link ЁЯСЗ
The store showcases a wide range of offerings including tailored shirts, polos, denim, outerwear and accessories, catering to the evolving preferences of the modern Indian man. Designed in line with the brand’s distinct retail identity, the space features earthy textures, warm tones and clean, minimalist elements, creating an immersive and refined shopping experience.
Adding to the buzz around the launch, popular Tamil content creator and actor VJ Siddhu is set to be present at the store, amplifying the celebrations and drawing strong engagement from the city’s youth and fashion-conscious audience.
To mark the opening, the brand has introduced special inaugural offers, including tiered discounts for multiple purchases, aimed at encouraging customers to explore its premium yet accessible menswear collections.
Speaking on the expansion, the founders noted that Chennai continues to be a key market for the brand, with the encouraging response to its first store prompting further investment in the city. The new outlet is expected to deepen customer engagement and enhance accessibility for shoppers in and around Velachery.
From its beginnings as a digital-first label to gaining national visibility through Shark Tank India Season 4, The Bear House has grown into a recognised name among young consumers. Its omnichannel presence now spans leading e-commerce platforms as well as a rapidly expanding network of physical stores across India and the UAE.
At the core of the brand is its philosophy of “The Young Gentleman,” which promotes individuality, authenticity and effortless style. This ethos is reflected across its collections, which balance relaxed tailoring with versatile designs suited for multiple occasions.
Commenting on the launch, Mili Mukherjee, GM Marketing, Phoenix Malls Chennai, said the brand aligns well with the mall’s focus on curating engaging and contemporary retail experiences, particularly for Gen Z and millennial shoppers.
With a growing footprint in cities such as Bengaluru, Mumbai, New Delhi, Hyderabad, Pune and Chandigarh, the latest Chennai expansion underscores The Bear House’s commitment to making elevated menswear more accessible while delivering meaningful retail experiences.
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