𝘈𝘮𝘢𝘻𝘰𝘯 𝘍𝘳𝘦𝘴𝘩 𝘢𝘯𝘥 𝘌𝘷𝘦𝘳𝘺𝘥𝘢𝘺 𝘌𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭𝘴 𝘞𝘪𝘵𝘯𝘦𝘴𝘴 𝘍𝘦𝘴𝘵𝘪𝘷𝘦 𝘚𝘦𝘢𝘴𝘰𝘯 𝘚𝘶𝘳𝘨𝘦 𝘪𝘯 𝘊𝘩𝘦𝘯𝘯𝘢𝘪

Chennai, August 2025: As the festive season approaches, Amazon.in is witnessing a significant uptick in customer demand across key categories such as smartphones, electronics, fashion, grocery, and household essentials. At the heart of this surge are Amazon Fresh and Everyday Essentials, which continue to provide customers in Chennai with fast, reliable access to premium groceries and daily needs.

Srikant Sree Ram, Director, Amazon Fresh, Amazon India

Driven by a growing preference for premium and wellness-led choices, Chennai’s festive baskets are getting healthier and more refined. Amazon Fresh reports a year-on-year (YOY) rise in demand for premium fruits and vegetables, including: Berries: 2.6X; Avocados: 3X; Exotic produce: 1.4X. Additionally, festive gifting categories are thriving, with rising interest in: Dry fruits & nuts: 1.4X; Chocolate gift packs: 1.5X; Customers shopping Everyday Essentials are showing increasing inclination toward: Sunscreens: 1.8X; Specialty coffee: 1.5X; Vitamins & supplements: 1.3X; Protein and sugar substitutes: 1.4X

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“The shift we are seeing in Chennai toward premium and wellness-led products reflects how customers are celebrating more mindfully and seeking quality in every purchase,” said Srikant Sree Ram, Director, Amazon Fresh, Amazon India. “With fast, reliable delivery and a wide selection, we aim to make festive shopping seamless and delightful.”

To support this rising demand, Amazon announced a major expansion of its infrastructure with 12 new Fulfilment Centers (FCs) and 6 new Sort Centers (SCs) across India. Notably, Tamil Nadu now hosts two new FCs in Tiruvallur and Krishnagiri, strengthening Amazon’s presence in the state with: 4 Fulfilment Centers; 4 Sort Centers; ~150 Delivery Stations; 1,500+ I Have Space store partners

Customers also benefit from the advantages of Amazon Pay and Prime. Prime offers a range of subscription plans:

• ₹1,499: Full benefits (shopping, video, music, and more)
• ₹799: Prime Lite (shopping + limited video)
• ₹399: Prime Shopping Edition (shopping benefits only)

With deepened local infrastructure, curated premium offerings, and reliable doorstep delivery, Amazon.in is all set to make the 2025 festive season more convenient, meaningful, and rewarding for customers across Chennai and beyond.

#AmazonFresh #EverydayEssentials 

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