Akshayakalpa Organic celebrates the World Food Day at Pooriyambakkam Farm, Tamil Nadu

• Connecting to the source of the food through the “Good Food Movement” and celebrating the journey of “Farm To Table” concept, the brand witnessed an astonishing turnaround of XX consumers at the farm

Chennai, 14 October 2023: After the remarkable response to the World Food Day celebration last year, Akshayakalpa Organic organised the second edition of ‘Forgotten Foods – Let’s rediscover the roots’ - a specially-curated, fully immersive hands-on experience of food, nutrition and nature for the occasion of World Food Day at the Pooriyambakkam Farm in Chennai on 14th October 2023. The event saw a footfall of about 100 individuals, coming from different walks of life including families and organic food enthusiasts.

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“Food plays a significant role in our daily lives, and it is easy to overlook the essential contribution of our farmers who provide us with this vital sustenance. Therefore, we are honouring and celebrating our farmers on this World Food Day,” commented Mr. Shashi Kumar, Co-Founder and CEO of Akshayakalpa Organic.

“Keeping in tandem with the theme that we have decided to follow for the World Food Day event of ‘Forgotten Foods – Let’s rediscover the roots’, we aim to urge our consumers to trace their source of food, the good things and benefits of traditional food, sowing, plantation, and bonding at the farms with various activities and discussions,” he further added.

The event was aimed to give visitors an immersive insight on the journey of organic food from the farm to the table. There were also several activities that kept the visitors engaged throughout the day. These activities included mud baths, paddy ploughing, home composting, clay modelling and tree climbing.

The highlight of the event was a talk on the Good Food Movement - an initiative that the brand has taken since its inception. The Movement is aimed at bringing attention to the organic food culture that is preserved by Akshayakalpa Organic. “We, at Akshayakalpa Organic, take pride in advocating for another crucial facet of our ecosystem: carbon sequestration. On a global scale, soil carbon levels are disappointingly meagre. 

Here at Akshayakalpa farms, our soil showcases an impressive 3.6% carbon content, while in the Amazon rainforests, it reaches an astonishing 7.8%. We have wholeheartedly embraced the potential of regenerative agriculture, acknowledging that it's not only trees but also grass that efficiently absorbs the most carbon dioxide. Our farms are thriving with lush grass, serving as both a carbon reservoir and a vital source of nourishment for our cattle. The manure produced by our cows enriches the soil, creating a virtuous circle of regenerative agriculture. This cycle actively enhances soil carbon levels, playing a pivotal role in the fight against climate change,” said Ms. Vachana Shetty, Head of Marketing, Akshayakalpa Organic during the discussion on Good Food Movement at the farm.

As a part of the ‘Forgotten Foods - Lets rediscover the roots’ initiative, Akshayakalpa Organic will also be organising similar events in Hyderabad and Bangalore in the following weeks, taking forward the World Food Day celebrations.

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