Bath & Body Works India Makes its Way into the Guinness World RecordsTM at VR Chennai
- Bath & Body Works expands its second retail footprint at VR Chennai with a ground-breaking record of achieving “Most participants in a perfume relay application” with274 participants
Chennai, 13th July
2019: Bath & Body Works, one of the world’s
leading specialty retailers of fragrant products for bath, body, and home and
its exclusive Indian Franchise Partner, Major Brands India achieved a Guinness
World RecordsTM Title
for “Most participants in a perfume relay application” at VR Chennai on 13th
July 2019. Bath and Body Works in association with Major Brands Pvt Ltd.
& VR Chennai created the largest fragrance relay with their signature
fragrance mists with 274 women participating in the event and creating a
fragrance chain.
Actress
Hansika Motwani was a part of the attempt as she kicked off
the relay with great zeal and excitement. Mr.
Swapnil Dangarikar, Official Adjudicator (Guinness Spokesperson) and Mr. Abhishek Bajpai
Vice President of Major Brands India Pvt. Ltd were also present
to grace the occasion.
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| Actress Hansika Motwani |
Speaking about the
event, Mr. Tushar Ved President of Major Brands India Pvt. Ltd said “It is
wonderful to have achieved the Guinness World RecordsTM Title in
India for Bath and Body Works. We are proud of this achievement and overwhelmed
by the response from Chennai. While it was exciting for us to execute this in
association with VR Chennai, it’s been even more fulfilling to witness hundreds
of women participating in the relay. Bath & Body Works is one of the
leading fragrance brands in the world and we look forward to achieving many
more milestones in the future”.
Expressing her
excitement, Hansika Motwani said, “It was such an honour to create a new
Guinness World RecordsTMwith Bath and Body Works and that too in my
favoritecity Chennai. Was fun interacting with my fans who are always there to
shower me with their love”.
 |
(L-R) Emcee, Swapnil Dangarikar,
Official Adjudicator (Guinness Spokesperson),
Actress Hansika & Motwani Pankaj Renjhen, COO Virtuous Retail
|
Pankaj Renjhen, COO Virtuous Retail said: “In
our commitment to bring novel experiences to the city, we are partnering with
retailers who are equally willing to introduce new formats and experiences for
our savvy customers. Bath & Body works is a renowned
producer of leading fragrances and personal essentials and its addition to VR
Chennai is only going to add to the cheer that we see on the faces of our
patrons. We are absolutely delighted to have Bath & Body works be a
part of the VR Chennai family”
The event coincided with
the opening of the second Bath and Body Works store in South India at VR
Chennai. This is the seventh Bath and Body Works store in the
country. Hallmark fragrance collections from the brand like Japanese
Cherry Blossom and A Thousand Wishes will be available at the
store. Having established itself as one of the best and most sought after
personal essentials and home fragrance brand, the VR Chennai store will be
spread over 1300 sq. feet that will allow customers to explore an
extensive array of fragrances for the bath, body, and home. Bath and Body Works
has been exclusively launched in India by Major Brands Pvt Ltd, in June 2018.
Globally launched in
1990, the brand’s portfolio today comprises over 200 different fragrances
including the iconic Sweet Pea, Japanese Cherry Blossom, A Thousand Wishes,
Aromatherapy, Hello beautiful as well as new seasonal releases. At Bath &
Body Works, customers are invited to sample luxurious lotions, hand soaps,
fragrances and more to discover their favorites.
About Major Brands
Major brands Pvt Ltd. is
a leading franchisee for premier international fashion brands. Major Brands
(India) Private Limited was one of the first few retail organizations to focus
on the retail of premier international brands through the exclusive brand outlets
format in India. The company has been the forerunner as the premier partner in
India for international brands such Aldo, Aldo Accessories, Call it
Spring, Charles & Keith, Inglot, La Senza, BHPC& Bath & Body
Works. With 200 plus doors in India Major brands is fast moving on expansion
mode with new brand launches.
About Bath & Body
Works
Bath & Body Works is
one of the world's leading specialty retailers & home to America's Favorite
Fragrances® offering a breadth of exclusive fragrances for the body & home,
including the #1 selling collections for body lotion and body cream, body wash,
hand soap and fine fragrance mist. For more than 25 years, customers have
looked to Bath & Body Works for quality, on-trend products, & the
newest, freshest fragrances. Today, these fragrant products can be purchased at
more than 1,800 Bath & Body Works and White Barn retail locations worldwide
as well as on www.bathandbodyworksindia.in
About VR
Chennai
VR Chennai,
Anna Nagar, is a 2 MM sq. ft. experiential, community centric, retail and
lifestyle center. Built with both local heritage and modern sustainable
building practices in mind, the Centre is the largest in South India to be
conferred the LEED Gold certification from IGBC (Indian Green Building
Council). The Centre is home to 240 retail stores offering fashion, food, and
entertainment, and a brand-mix that includes the best international and local
offerings, including many first-time retail and entertainment brands in
Chennai. Additionally, VR Chennai houses The Hive, a 50,000 sq. ft. co-working
space and the soon to be launched Madras House - a destination within a
destination, which will offer multiple fine dining options, a black-box theatre
and event space, an open-air amphitheatre, along with a boutique hotel and
serviced residences.
