Parryware turns bathroom spaces into art galleries with its new collection: Artitude

• Redesign your bathroom with the artistic Artitude collection

Chennai, June 7, 2019: For individuals who seek retreat, draw inspiration from art and enjoy relaxing in their bathroom spaces, Parryware’s latest offering caters to the dynamic urban lifestyle in India. Empowering innovative design concepts in bathroom spaces, India’s contemporary bathroom solutions brand, Parryware launches its new artistically designed collection – Artitude.

KE Ranganathan, Managing Director, Roca Bathroom Products Pvt. Ltd

Fitting all bathroom spaces, the latest Artitude collection comprises of ‘Night Life Series’, ‘Swish Series’ and ‘Ovo Series’. Giving bathrooms an artistic touch, the Swish series collection is designed in a unique spiral structure, extracted from a fine combination of Quartz and Feldspar. The unique design of the Swish series sets it apart from the competition. The Night Life series comprises of matt polished black collection giving a bold yet dramatic bathroom statement. The Ovo series takes design to the next level by featuring a contemporary oval shape which has subtle lines and soft contours. The Artitude collection not just comprises of bold and artistically crafted designs but also introduces its new electronic range with innovative features such as an automatic soap dispenser faucet and a fully electronic WC to create an attitude which speaks for itself.

Commenting on the launch of Artitude collection, Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd. said, “We are thrilled to introduce this aesthetically mesmerizing collection and further strengthening our philosophy of being ‘Always in Fashion’. The Artitude collection is one such collection where art and attitude of Parryware products create the magic, transforming bathrooms into nothing less than an Art gallery. We are also introducing technologically advanced electronic Sensor faucet that boasts unique features such as a soap dispenser integrated into the faucet and a triple activation mechanism to provide full freedom to the user. Furthermore, our introduction of Volt, the most affordable electronic WC with features like an auto deodorizer, which automatically reduces bad odour and UV light for germ protection. At Parryware, our constant endeavour is to provide products that redefine the market and exceed customer expectations.”

With PAN India launch in coming months, the Artitude collection offers wide range of wall hung WCs, basins and faucets. The art collection will be available across all Parryware outlets in Chennai/Tamil Nadu initially.

About Parryware

Parryware, India’s leading manufacturer of bathroom products is the flagship brand in the portfolio of Roca India.  Roca Group is a 2 billion euros Spanish giant, and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.

Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion' positioning  to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India.  Parryware products are manufactured in eight factories across India and is present through a strong distribution network of 7800+ dealers and retailers in the Indian market.  For more information - www.parryware.in

About Roca India

Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà(Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visitwww.roca.in