COLORS Tamil secures rights for world television premiere of Tamil blockbuster – K.G.F
~The
Tamil version of the record-breaking blockbuster, K.G.F – Chapter 1 will
premiere on 7th April at 4.30PM on COLORS Tamil
Chennai, 5thApril 2019:In an
effort to offer viewers varied entertainment, COLORS Tamil, state’s youngest
GEC is all set to ramp up its weekend prime time content with the world
television premiere of blockbuster Tamil movies. Bringing to television screen
a fresh cinematic experience for the first time, the channel is set to offer an
impactful line-up of movies for its viewers every Sunday starting from 7th
April 2019.Kick starting the journey in a grand manner, the channel is set to
premier blockbuster period-action film K.G.F – Chapter 1Tamil version at
4:30 PM.
Commenting on the announcement, Ravish Kumar, Head
– Regional Entertainment, Viacom18, said “In a year of COLORS Tamil
launch we have attained a strong impression in the Tamil GEC market, thanks to
our differentiated, disruptive content strategy. Our steady viewership, which
predominantly is contributed by viewers in the age group of 30 years and below,
has helped us constantly innovate and provide an edge on the content front.
Keeping this in mind, we are happy spruce up our weekend prime time slot by
premiering blockbusters movies, which we are confident, will drive exponential
growth for the channel.”
Adding to that,Anup Chandrasekharan, Business Head
– COLORS Tamil, said “We celebrated our first-year anniversary with the
launch of Singing Stars – a singing reality show that provides a massive stage
to all budding singers to showcase their talent. This was followed by two
unique fiction storylines with strong female protagonists – Thari and Malar.
And now we are happy to bring a wide range of blockbuster movies for our
viewers to make their weekends even more entertaining. The selection of movies
across genres is an effort to offer viewers a plethora of choices and celebrate
with them the diversity of Tamil cinema.”
Directed by Prashanth Neel, the critically
acclaimed movie – K.G.F Chapter 1
trails the journey of Krishnappa ‘Rocky’ Bairya fondly knows as Rocky Bhai (played
by Yash). The story narrated through the eyes of Anand Ingalagi (played by Anant
Nag)showcases the heroic voyage of Rocky Bhai in ending
long-standing enslavement at Kolar Gold Fields. The intriguing romance between
Rocky Bhai and Reena (played by Srinidhi Shetty) comes alive on screens
with the scintillating tracks of Music Director Ravi Basrur. Packed with
powerful narration and storyline, K.G.F Chapter 1 won several hearts across
South India making it the most talked about movie of the year.
Don’t forget to tune into COLORS Tamil on 7th
April 2019, Sunday at 4:30 PM to watch the magnificence of K.G.F Chapter 1
come alive on your television screens. The channel is available in all leading
cable networks and on all DTH platforms - Sun Direct (CH NO 128),Tata Sky (CHN
NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO
553).
About COLORS Tamil: Launched in the
month of February 2018, COLORS Tamil is the youngest familyentertainment
channel from Viacom18 that thrives to entertain Tamil speaking viewers, around
theglobe, through distinctive and most powerful stories that empathise, inspire
and celebrate a woman andher family. Positioned as “IdhuNammaOruColoru”, COLORS
Tamil primarily focuses on storytelling andmatches the heritage of the
traditionally rich Tamil Nadu culture with qualitative and
innovativeprogramming. Some of our flagship programmes that were aired are
Velunachi, Arya’s EngeVeetuMaapilai, Dance versus Dance, COLORS Comedy Nights,
COLORS Super Kids and OruKadhaiPaadatumasir. Some of the exciting shows
currently on air are Singing Stars, fictions shows Oviya, Sivagami,
VandhalSridevi, Perazhagi and Thirumanam.
About Viacom18: Viacom18
Media Pvt. Ltd. is one of India's fastest growing entertainment
networksand a house of iconic brands that offers multi-platform,
multi-generational and multicultural brandexperiences. A joint venture of TV18,
which owns 51%, and Viacom Inc., with a 49% stake, Viacom18defines
entertainment in India by touching the lives of people through its properties
on air, online, onground, in shop and through cinema.
