Vummidi Bangaru Jewellers (VBJ) Opens All-New Flagship Showroom on Anna Salai, Expands Legacy Footprint
Chennai, April 30, 2026: Vummidi Bangaru Jewellers (VBJ), one of India’s most trusted heirloom jewellery brands, has inaugurated its all-new flagship showroom on Anna Salai, marking a significant milestone in its 125-year legacy. Located adjacent to its original store, the new showroom underscores the brand’s enduring association with the city and its continued growth.
Strategically positioned along one of Chennai’s most prominent commercial corridors, the showroom stands out as the only major jewellery retail presence across this stretch of Anna Salai. Spread over 14,000 sq. ft., the flagship has been designed as a multi-level retail destination with a clear zoning approach to enhance customer experience.
Inauguration Youtube Video link ЁЯСЗ
The ground floor showcases gold, precious and jadau jewellery, offering ease of access and seamless movement for customers. The first floor is dedicated to diamond, solitaire and platinum collections, providing a more refined environment for considered purchases. The second floor introduces Atelier VBJ, a new and distinctive format that moves beyond conventional retail. Designed as a private and immersive space, it features exclusive lounges, private viewing rooms and personalised services, with a curated display approach where extended collections are presented on request.
Speaking on the occasion, Amarendran Vummidi, Managing Partner, VBJ, said the showroom reflects a thoughtful translation of the brand’s legacy into a contemporary retail environment. “Each level has been designed with a distinct purpose, ensuring a seamless transition across spaces while staying rooted in VBJ’s heritage,” he noted.
Highlighting the brand’s growth plans, VBJ announced its next phase of expansion across Tamil Nadu and Telangana, with upcoming stores in Coimbatore, Tiruchirappalli and Hyderabad. The company also aims to strengthen its presence within Chennai, targeting key catchments such as T. Nagar and Chromepet. Internationally, VBJ is expanding in the United States, building on its operations in Texas with planned entry into Milpitas, California, to cater to the Indian diaspora.
Jithendra Vummidi, Managing Partner, VBJ, said the new showroom represents an evolved retail approach. “By bringing multiple formats under one roof, we aim to offer a structured yet holistic jewellery-buying experience, from everyday selections to specialised acquisitions,” he said.
A fifth-generation family-run enterprise, VBJ is also known for crafting the historic Sengol, a symbol of India’s democratic heritage that now holds a place of prominence in the Parliament building. The brand continues to blend tradition with innovation through its heirloom bridal jewellery and contemporary design-led collections such as Florals and Avatara.
With the launch of this flagship showroom, VBJ reinforces its commitment to craftsmanship, heritage and evolving customer experiences, ushering in a new chapter in its storied journey.
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