Nyle++ Signals a Shift to Hybrid Haircare as CavinKare Unveils Serum and Chia Seed Gel Shampoos

Chennai, April 28, 2026: CavinKare Pvt. Ltd. has expanded its haircare portfolio with the launch of Nyle++, a new, innovation-led range under its Nyle haircare brand franchise, aimed at redefining daily routines through high-performance, multi-benefit formulations. The launch introduces two first-of-their-kind formats—Serum Shampoo and Chia Seed Gel Shampoo—marking the brand’s entry into hybrid haircare solutions designed for modern consumers seeking both efficiency and results.

Positioned as a next-generation upgrade, Nyle++ reflects a dual promise: performance-driven outcomes and an elevated sensorial experience. The brand explains the “++” as a combination of enhanced efficacy and indulgent textures, fragrances, and wash experiences tailored to evolving consumer preferences.

The Serum Shampoo, infused with macadamia nut oil serum, is engineered to deliver smooth, glass-shine hair in a single wash, effectively eliminating the need for additional post-wash serums. This streamlined approach caters to consumers looking to simplify their routines without compromising on visible results.

Complementing this is the Chia Seed Gel Shampoo, formulated with real chia seed gel to provide deep moisturisation and strengthen hair from within. The product claims to significantly reduce hair fall—by up to 98%—while maintaining hydration and resilience, aligning with growing demand for functional, treatment-oriented haircare.

Commenting on the launch, Rajat Nanda, Business Head – Personal Care at CavinKare, said the move reflects a clear shift in consumer expectations. “Today’s consumers are looking for fewer steps but better outcomes. With Nyle++, we are bringing together multiple benefits in a single product while enhancing the overall experience. This is also the beginning of a broader innovation journey for the range, as we plan to introduce more advanced formats in the future,” he noted.

The introduction of Nyle++ underscores CavinKare’s focus on premiumisation and innovation within the fast-moving consumer goods (FMCG) segment. By entering high-growth, performance-led categories, the company aims to strengthen its competitive positioning while addressing the needs of a new generation of users.

The Nyle++ range is now available across leading retail outlets and major e-commerce platforms such as Amazon, Flipkart, and Myntra, priced at ₹410 for 340 ml and ₹890 for 650 ml.

With this launch, CavinKare continues its track record of introducing differentiated formats, reinforcing its commitment to innovation-led growth and consumer-centric product development in India’s evolving haircare market.

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