Dolby Atmos Music Powers an Immersive Theatre-to-Car Experience in Chennai
Chennai, December 23, 2025: Dolby Atmos Music, the next evolution in immersive audio, is redefining the way audiences experience music by moving beyond traditional stereo sound. Using spatial audio technology, Dolby Atmos allows artists to position individual sounds in a three-dimensional space, creating a listening experience that feels richer, deeper, and more emotionally engaging. From smartphones and headphones to soundbars and car audio systems, Dolby Atmos Music surrounds listeners exactly as the artist intended. The experience is now available on leading streaming platforms such as Gaana and across a wide range of Dolby-enabled devices.
Continuing its efforts to showcase the future of immersive audio in India, Dolby, in collaboration with Universal Music Group and Gaana, hosted an exclusive media showcase in Chennai at the Tagore Film Centre, NFDC. The event highlighted a unique theatre-to-car journey, demonstrating how Dolby Atmos Music seamlessly transitions from the studio to the cinema screen and into the car.
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A key highlight of the showcase was an immersive preview of ‘Yellakka’, composed and produced by acclaimed music director Dharan Kumar and mixed in Dolby Atmos. Media attendees first experienced the track in a cinematic environment before stepping into a live in-car demonstration inside the Mahindra XUV 3XO. The session showcased how Dolby Atmos transforms everyday driving into a cinematic, multi-dimensional listening experience.
Universal Music Group continues to champion cutting-edge audio formats that enable artists to fully realise their creative vision, while Gaana plays a crucial role in delivering Dolby Atmos Music to millions of listeners across India. Together, they are accelerating the adoption of immersive, high-quality spatial audio for mainstream audiences.
Mahindra has further strengthened this ecosystem by redefining in-car audio experiences. As the first global OEM to introduce Dolby Atmos across all price points, Mahindra has extended Dolby Atmos playback even to non-branded audio systems with the XUV 3XO RevX A—reinforcing the idea that true innovation lies in making immersive experiences accessible to all, not just premium segments.
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