Usha International nurtures talent at grassroot level: Sponsors ‘Mallakhamb’ in Tamil Nadu
- Athletes won top honours in a great showcase of the ancient Indian sport, which is now seeing a revived interest amongst people as a fitness discipline
Chennai, December 27, 2021:What happens when you have 200 kids gathered to show their athletic prowess on a pole, cane, or rope? You have a high-octane day witnessing the best of Mallakhamb, an ancient Indian sport. This is exactly what happened in Chennai today as Team Mallan Fitness emerged as the winning team after giving neck-to-neck competition to Traditional Sports of Tamizhansin the Usha International sponsored Mallakhamb competition that took place at the Government Girls Higher Secondary School Villupuram.
This association underscores Usha International’s commitment to promote and nurture local sports at the grassroot level. Mallakhamb, a traditional sportwhich originated in the Indian subcontinent, involves a gymnast performing aerial yoga or gymnastic postures while in concert or stationery. Mallakhambcan be traced back to the twelfth century, but faded into obscurity with time, and was revived in the nineteenth century to enhance the fitness levels of the soldiers.
Speaking about the association, Komal Mehra, Head – Sports Initiatives and Associations at Usha International said, “Usha is company rooted in India and we are honored to partner with a sport that is also steeped in India’s culture and history. Sports that go back centuries ago often lose their charm in time, making it all the more important for brands to support their revival and to nurture and develop talent at the grassroot level. Supporting events like the Mallakhamb gives us an opportunity to reinforce our commitment to promoting a healthy and active lifestyle amongst the youth.We commend the tenacity, resilience and hard work of all the young boys and girls who took part in the event today, keeping the tradition of Mallakhamb alive.”
This event is the first of many where the brand is committed to creating a platform supporting local communities, sports at the grassroot level, and Usha Silai Schools, which will go a long way in promoting an active and healthy lifestyle. Usha supports and promotes a wide array of sports initiatives across the country which includes the Mumbai Indians team, Ultimate Flying Disc, Cricket for differently-abled, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.
For more information, please visit www.usha.com
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