JAGUAR LAND ROVER ACCELERATES ELECTRIFICATION OF NEW CARS
- Jaguar Land Rover to build range of new electrified cars in the UK, safeguarding thousands of jobs.
- Company calls for UK Giga Scale Battery Production Plant.
- First vehicle confirmed as the next-generation all-electric Jaguar XJ
Chennai, 17th
July 2019 : Jaguar Land Rover today
revealed plans to manufacture a range of new electrified vehicles at its
manufacturing plant in Castle Bromwich, UK. The announcement is the next
significant step in delivering on the company’s commitment to offer customers
electrified options for all new Jaguar and Land Rover models from 2020.
Prof.
Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover, said: “The
future of mobility is electric and, as a visionary British company, we are
committed to making our next generation of zero-emission vehicles in the UK.
“We are co-locating our electric vehicle manufacture,
Electronic Drive Units and battery assembly to create a powerhouse of
electrification in the Midlands.”
The
first new electric car to be produced at the plant will be Jaguar’s flagship
luxury saloon, the XJ. The choice of business leaders, celebrities, politicians
and royalty for over five decades and through eight generations of production,
the XJ is designed, engineered and manufactured in the UK and has been exported
to more than 120 countries.
The
news was confirmed to workers at Castle Bromwich as production of the current
XJ came to an end. Credited with pioneering a range of industry-first
innovations during its 50 years of production, the new XJ will build on the
characteristics synonymous with its predecessors - beautiful design, intelligent performance and
revered luxury.
