Tanishq Unveils 'Narumugai' – Its First-Ever South India Exclusive Uncut Diamond Open Polki Collection

Chennai, July 30, 2026: Celebrating the spirit of Aadi and the timeless beauty of South Indian traditions, Tanishq, India's largest jewellery retail brand from the House of Tata, has launched Narumugai, its first-ever Uncut Diamond Open Polki collection created exclusively for the South Indian market.

(L to R) Arun Narayan, Chief Executive Officer, Jewellery Division, Titan Company Limited and Narasimhan, Circle Business Head, Jewellery Division, TN&Kerala, Titan Company Limited

Inspired by the fragrance, elegance and cultural significance of Mallipoo (jasmine), the collection beautifully transforms one of Tamil Nadu's most cherished symbols into exquisite contemporary jewellery that seamlessly blends heritage, craftsmanship and modern design.

Designed as a tribute to the Pudhumai Penn—the confident, rooted and resilient modern Tamil woman—Narumugai celebrates femininity, tradition and individuality through jewellery crafted in 18K gold with superior-quality Uncut Diamonds.

Drawing inspiration from jasmine buds, blooming flowers and intricately woven garlands, the collection reimagines iconic South Indian jewellery styles such as the Attigai, Mango Maala, Haaram, chokers, bangles, earrings, rings and bridal jewellery with a fresh contemporary design language while preserving their cultural essence. 

At the heart of Narumugai is Tanishq's interpretation of Open Polki, where naturally formed uncut diamonds retain their organic texture and soft glow, ensuring that every piece is unique. Enhanced with precious gemstones and pearls, the collection reflects meticulous craftsmanship and refined artistry while staying true to regional aesthetics.

Starting at ₹40,000, Narumugai offers jewellery for festive occasions, weddings and meaningful everyday celebrations. 

Speaking on the launch, Arun Narayan, CEO, Jewellery Division, Titan Company Limited, said Tamil Nadu continues to inspire Tanishq's design philosophy and that Narumugai reflects the brand's commitment to creating culturally rooted yet contemporary jewellery that resonates with the aspirations of South Indian women. 

Adding to the festive cheer, customers can enjoy up to ₹601 per gram off on plain gold jewellery, along with Tanishq's trusted Gold Exchange Programme, which accepts old gold from any jeweller, including purity as low as 9KT, offering transparent valuation and excellent value. 

With over 36 lakh customers benefiting from the programme, Tanishq continues to redefine jewellery shopping through trust, innovation and timeless craftsmanship this Aadi season.

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