Pulkit Steels Signs as Strength Sponsor of Chennai Super Kings for 2026–2027 Seasons
Chennai, March 11, 2026: Pulkit Steels has announced a partnership with Chennai Super Kings as the Strength Sponsor for the 2026 and 2027 seasons, marking the company’s entry into one of India’s most prominent sporting platforms.
The collaboration will provide Pulkit Steels with significant brand visibility during the tournament, which remains among the most widely viewed cricket leagues globally, drawing millions of viewers across television and digital platforms. Through the association, the company will be integrated into the CSK ecosystem via branding and communication initiatives linked to the upcoming seasons.
The partnership is expected to help Pulkit Steels strengthen brand recall and connect with cricket audiences across multiple markets by leveraging the franchise’s strong national fan base and extensive broadcast reach. For the company, the collaboration represents a strategic step in expanding its brand presence while aligning with a team known for consistency, resilience and performance.
Mr. Vinod Garg, Chairman of Pulkit Steels, said the association reflects the company’s commitment to strength, reliability and long-term performance. He noted that partnering with Chennai Super Kings offers an opportunity to communicate the brand’s values to a nationwide audience through one of the country’s most powerful sporting platforms.
Welcoming the collaboration, Mr. KS Viswanathan, Chief Executive Officer of Chennai Super Kings, said the franchise continues to build partnerships with brands that share values of endurance, trust and performance. He added that the team looks forward to working with Pulkit Steels during the next two seasons.
The partnership brings together a growing steel brand and one of the most successful franchises in league history, with both organisations emphasising strength, consistency and performance as the new seasons approach.
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