'𝘛𝘩𝘢𝘯𝘨𝘢 𝘔𝘢𝘨𝘢𝘯 𝘑𝘰𝘺’: 𝘛𝘢𝘮𝘪𝘭 𝘌𝘥𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘋𝘳. 𝘑𝘰𝘺 𝘈𝘭𝘶𝘬𝘬𝘢𝘴’ 𝘈𝘶𝘵𝘰𝘣𝘪𝘰𝘨𝘳𝘢𝘱𝘩𝘺 𝘓𝘢𝘶𝘯𝘤𝘩𝘦𝘥 𝘪𝘯 𝘊𝘩𝘦𝘯𝘯𝘢𝘪
Chennai, 01 August 2025: Global business icon and Chairman of the Joyalukkas Group, Dr. Joy Alukkas, launched the Tamil edition of his autobiography Spreading Joy, titled “Thanga Magan Joy”. The book, launched at ITC Grand Chola (Chennai), is a heartfelt tribute to the people and place that have played a vital role in his journey.
‘Thanga Magan Joy’ chronicles the awe-inspiring journey of Dr. Joy Alukkas from his modest beginnings in Kerala to leading one of the world’s largest and most trusted jewellery retail empires. It is a story of vision, resilience, and relentless pursuit, now retold in Tamil to honour and connect with the people of Tamil Nadu whose unwavering support and shared values have played a pivotal role in the Joyalukkas success story. The launch marked a significant moment in bringing this inspiring narrative closer to the hearts of Tamil-speaking readers across generations.
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Speaking at the launch, Dr. Joy Alukkas shared his thoughts with characteristic sincerity and purpose, “The response to Spreading Joy has been humbling and deeply meaningful. I am grateful to every well-wisher, customer, and partner who believed in our dream and walked this path with us. The faith people placed in Joyalukkas over the years built more than a business, it built a bond. With the Tamil edition, Thanga Magan Joy, I hope to give back a part of that joy and reach the hearts and homes of Tamil Nadu, a land that has always embraced us with open arms. If this story can spark hope in even one dreamer, it will have served its purpose.”
The launch event was a grand and glamorous celebration of ambition, resilience, and cultural connection. Eminent personalities from the realms of business, cinema, and literature graced the occasion, making it an evening filled with insight, inspiration, and meaningful conversations. The event not only commemorated the release of the Tamil edition but also highlighted the shared journey between brand Joyalukkas and the people of Tamil Nadu.
Thanga Magan Joy is now available at leading bookstores across the state and on major online platforms from 2nd August 2025. Readers can explore a story that will motivate them and inspire them to be ambitious and keep persevering.
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