Mahindra Unveils its most awaited THE SUV: The Thar ROXX at Automotive Manufacturers Pvt Ltd

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  • Actor and Director Cheran, Anna Nagar MLA MK Mohan graced the launch event

Chennai, 19th September, 2024: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, proudly presents Thar ROXX – ‘THE’ SUV, a category disruptor set to break norms and redefine the SUV landscape in the country. With a starting price of ₹ 12.99 Lakh, the Thar ROXX embodies the Mahindra boldness and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features. 

Automotive Manufacturers unveils the most awaited THE SUV : Mahindra The Thar ROXX

Built on Mahindra’s All-New M_GLYDE platform, the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives.  

Press meet Youtube Video ЁЯСЗ 

The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at +50°C, the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of -20°C in Kaza. This extensive testing guarantees that the Thar ROXX is a robust and reliable choice for the Global Indian – people who are Indian at heart but have a global mindset. 

The Thar ROXX has been launched for Chennai Customers by Automotive Manufacturers Pvt Ltd, Chennai (AMPL) on Sep 19th infront of 300+ Customer in a grand way. They are taking customer’s interest for Booking & offering Test Drives to the customers. The official Bookings Open will be from 3rd Oct for The SUV.

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