Mahindra Unveils its most awaited THE SUV: The Thar ROXX at Automotive Manufacturers Pvt Ltd

• Actor and Director Cheran, Anna Nagar MLA MK Mohan graced the launch event

Chennai, 19th September, 2024: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, proudly presents Thar ROXX – ‘THE’ SUV, a category disruptor set to break norms and redefine the SUV landscape in the country. With a starting price of ₹ 12.99 Lakh, the Thar ROXX embodies the Mahindra boldness and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features. 

Built on Mahindra’s All-New M_GLYDE platform, the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar’s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives.  

Press meet Youtube Video 👇 

The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at +50°C, the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of -20°C in Kaza. This extensive testing guarantees that the Thar ROXX is a robust and reliable choice for the Global Indian – people who are Indian at heart but have a global mindset. 

The Thar ROXX has been launched for Chennai Customers by Automotive Manufacturers Pvt Ltd, Chennai (AMPL) on Sep 19th infront of 300+ Customer in a grand way. They are taking customer’s interest for Booking & offering Test Drives to the customers. The official Bookings Open will be from 3rd Oct for The SUV.

****