Hong kong based Confectionary Giant U Foods India Pvt. Ltd. makes an impressive foray in India

• Unveils a fine assortment of mouth-watering confectionary products under Yoli Yola brand in Southern Indian Market
• Invests over Rs 100 cr in its plant for diversification 

 

April 20th 2022 Chennai…Hong Kong based (turnover 25+CR) confectionary major U Foods makes a strategic foray in India by launching a wide range of exciting, flavourful and innovative confectionary products in Southern market under its brand name Yoli Yola. The move comes in the wake of the company’s concerted efforts to enter the fast moving confectionary market and garner a larger pie in the segment. This was disclosed by Mr Adwait Pradhan, Chief Operating Officer, U Foods India Pvt. Ltd. at a press conference here today.

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Under brand Yoli Yola & Fruball, a wide array of tasty, delicious and innovative confectionary items such as soft candies, Lollipops, Chocolate Balls, Happy Beans, Cup Jellies etc. will be launched. To tingle your taste buds, Yoli Yola Soft candies come in four new flavors such as strawberry, litchi, guava, Raw mango, cola lemon mint, alphonso mango & Imlii and are priced from Rs 1/-- to Rs 300/- For savoring a lingering sweet taste, don’t miss the exciting and tasty Yoli Yola Lollipop range that come in five exciting flavors viz. strawberry, litchi, guava, Imli & coconut and are priced from Rs 5/- to Rs 120/- An absolute consumer’s delight are the Yoli Yola Chocolate Balls which are high on delicious, creamy and melt-in-mouth authentic cocoa that would leave you asking for more!. 

(L to R) Adwait Pradhan, Chief Operating Officer, U Foods India Pvt. Ltd; Pradesh Lenka, Head – Marketing & Sales, U Foods India Pvt. Ltd

These are priced from Rs 10/- to Rs 75/- On offer are also Yoli Yola Happy Beans which are a class apart candies and already a huge hit among kids! These come in multi-flavours viz strawberry, Litchi, Guava, blue berry etc. and are priced from Rs 10/- to Rs 50/-   One of the outstanding and innovative product are the colorful Yoli Yola Fruball Cup Jellies which will surely steal your heart as these can be consumed as desserts also!  These come in eight different flavours and ranges from  Rs 5/- to Rs 300/-

An absolute innovation to our existimg portfolio is Fulppy, a Fruit Crush which is an anytime flavouring syrup to make your existing food item more flavourful, yummy and delectible! Also Choco Bum, coco Bum under Yoli Yola brand name which are in the  hard boiled candies segment.

 

Speaking on the launch, Mr Adwait Pradhan, Chief Operating officer, U Foods india Pvt. Ltd, remarked, “India ranks very high in our list of priorities. Our extensive research has proved that India still remains an underserved market when it comes to quality and innovative confectionary items. Today consumers are constantly looking for newness in products. U Foods is a highly popular and a well-established brand worldwide with a robust product portfolio. It has carved a distinct niche for itself in the confectionary space and is known for its uniqueness in products – taste, flavours and distinct packaging et al. 

At U Foods, we are constantly driven by quality, innovation and giving that extra edge to delight our consumers! India offers huge potential for growth and hence our foray is very strategic in nature. We manufacture our products in our state-of-the-art factory at Kundli. We have invested over Rs. 100 cr in our plant in the first phase of operations. Our plant is HAACCP approved, have the relevant ISO certifications and follow stringent quality parameters. We have a well-equipped R&D Laboratory where we constantly innovate and upgrate to develop our products for consumers. We have developed a robust distribution network to retail our multiple products to Indian consumers. Our existing portfolio is very impressive and we hope to add on more products in the future.” 

 

"Though the Pandemic distrupted and slowed down activities, we found great opportunities to conduct trials, innovate through R&D, do sampling to come up with unique and tasty product and not a me-too product line"

 

Detailing the marketing strategy, Mr Pradesh Lenka, Head – Marketing & Sales, U Foods India Pvt. Ltd. said,” Indian confectionary market is valued at Rs  14,000cr (Nelson ) in 2022 and India is one of the world’s fastest growing markets growing at 12.25%. latest trends suggest that  buying candy is a major factor driving the chocolate industry as the country’s large young population which represents a key consumer segment for chocolates. Currently around half of the total population in India is below the age of 25 years and two thirds are below the age of 35 years. Other factors driving the market include changing lifestyles, westernization, growth of the food services sector, value addition, etc. Driven by these factors chocolates are replacing traditional sweets in the country. Hence the outlook for confectionary market is quite upbeat.”

 

“Hence India offers a plethora of opportunities today. While consumer is the king, there is a huge competition in the market. Yoli Yola products are distinguishable as we adhere to very high quality standards at our plant. We adopt a Go-to-Market approach where we evaluate the market dynamics to understand the consumer’s demands. Our product profile is huge and hence we have meticously developed these products keeping the futuristic trends in mind such as taste, flavours, packaging etc. Our Yoli Yola Candies are flavoured and offer just the right essence of flavor and sweetness. These also come with promotional toys for kids which no other brand offers in the market. The Yoli Yola Chocolate Balls have a distinct mild yet real cocoa taste which is non-sticky, light, extremely fresh and is highly affordable! The colorful Yoli Yola Fruball Jelly Cups are an absolute innovation as these can be consumed as desserts anytime, anywhere! Yoli Yola Happy Beans are a hit product we have in market as in comes with multi-flavours viz strawberry, litchi, guava, blue berry etc.” 

 

Detailing the roll out plan in Southern India Mr Lenka added, “Our products are being retailed in a phase manner. Starting from North and West, we are now targeting South India. Our initial response in this market has bolstered our confidence and we hope to expand and consolidate in South India. We are retailing in both channels – Modern Retail Ttrade as well as General Trade. We have built a strong distribution network across India and Yoli Yola is visible across 42000 outlets to begin with. We have a dedicated brand and sales teams who  are aggressive and goal-oriented. We have invested aprrox (Rs 3 cr) in the first phase on our promotional budgets. We intend adding more products such as Noodles and syrup based products in the near future."

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