JSW Paints launches “safe to paint” program for contractor partners

  • Over 2000 contractors provided with safety and sanitization training across Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Telangana and Maharashtra to prepare them to provide safe painting services to consumers 
Chennai - JULY 14, 2020: JSW Paints, part of the $12 billion JSW Group has taken the initiative to provide safety and sanitization training for its contractor partners across markets. In light of the heightened awareness towards hygiene and sanitization, the company sought to empower its partners under the Star Contractor Partners Program by conducting training modules on preparedness against COVID-19. 

With economic activity steadily resuming post months of lockdown, adherence to safety practices by customer-facing partners such as painting contractors is crucial. The JSW Paints training module covers all precautions suggested by the World Health Organization(WHO) and Government of India regarding hand hygiene, respiratory hygiene and sanitization. The Company’s programme clearly defines the precautions that one needs to take while completing painting jobs at a customer’s site. 

According to Mr. A S Sundaresan, Joint MD and CEO of JSW Paints, Consumers depend on Contractors for painting safely! It is imperative to ensure safe painting practices in Consumer’s homes. We are training our Star Contractors as per WHO and Government of India guidelines. Through this thoughtful initiative we are making the contractor community aware about the importance of maintaining hygiene, adherence to safety practices and the sanitization necessary to ensure homes are safe. We are committed to providing consumers with a safe painting experience by ensuring that they have access to a trained & certified JSW Paints contractor.”

Jayavel Parthasarathy - Chennai
This proactive initiative by the JSW Paints team in enabling the Applicators to take precautions at work sites will definitely help my business and client management. The Halo Safe Home products with Anti bacterial and Anti viral features for all surfaces is a boon in the current situation and it will surely help my clients.

Madhavan - Chennai
The online training program was elaborate and helpful for Personal safety & Site precaution steps under the prescribed Guidelines.

Abdul Razack. – Chennai
I participated in the JSW Paints online training module with great expectations and I am happy with the way it was conducted. It was well detailed& informative in all aspects for my entire team and family members. I wish great success to JSW Paints and will always support your brand.

Sivakumar - Madurai
JSW Paints team exhibited an extreme sense of responsibility to the Applicator community by dedicating their time and energy to giving insights and information about how to handle the Covid situation. I am thankful to them.

Adapting to the new normal, contractors have enthusiastically taken the training on a video call. Post the training, these contractors givea  test through dedicated call centre operatives and receive a digital certificate based on their performance. 

ABOUT JSW PAINTS: JSW Paints is part of the US$ 12 billion JSW Group. It complements JSW offerings in Steel & Cement in home building and care. JSW Paints aims to be a thoughtful paint company as it builds its Industrial Coatings & Decorative Paints business. JSW Paints Innovative & thoughtful disruptions aim to redefine and discover new ways in paints & painting. The company plans to achieve this with prime focus on emerging consumer needs, state-of-the-art-technology, execution excellence and focus on sustainability. JSW Paints as a brand aims to inspire consumers to Think Beautiful as Beautiful Thoughts make the World Beautiful.


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