๐๐ข๐ฏ๐ช๐ด๐ฉ๐ฒ ๐ถ๐ฏ๐ท๐ฆ๐ช๐ญ๐ด ๐ช๐ต๐ด ๐ญ๐ข๐ต๐ฆ๐ด๐ต ๐ค๐ฐ๐ญ๐ญ๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ ‘๐๐จ๐ข๐ญ๐บ๐ข๐ฎ’ ๐ช๐ฏ๐ด๐ฑ๐ช๐ณ๐ฆ๐ฅ ๐ฃ๐บ ๐ต๐ฉ๐ฆ ๐๐ช๐ญ๐ข๐ฌ๐ฌ๐ถ, ๐ฉ๐ฆ๐ณ๐ข๐ญ๐ฅ๐ช๐ฏ๐จ ๐ข๐ถ๐ด๐ฑ๐ช๐ค๐ช๐ฐ๐ถ๐ด ๐๐ข๐ฅ๐ช ๐๐ฆ๐ณ๐ถ๐ฌ๐ฌ๐ถ ๐ด๐ฆ๐ข๐ด๐ฐ๐ฏ
Chennai, July 19, 2025: As the Aadi Perukku season dawns, bringing with it a wave of peace, prosperity, and sacred beginnings, Tanishq, India’s largest jewellery retail brand from the House of Tata, unveils its latest collection, ‘Agalyam’, inspired by the Vilakku. Rooted in Tamil tradition, the Deepam symbolises light, knowledge, and divine presence.
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| (L) Arun Narayan, Vice President, Category, Marketing & Retail, Tanishq, Titan Company Limited |
The collection is a tribute to these sacred symbols- a celebration of spiritual grace and timeless beauty. Thoughtfully designed for the Pudhumai Penn of today, this collection reflects her pride in heritage and her spirit of progress, rooted yet evolving, graceful yet bold. Each piece is dedicated to her duality. The woman who is the custodian of her roots and culture, but at the same time a harbinger of change.
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Each design is crafted with intricate detailing from Kasu accents and fine Rava textures to beautifully carved Nakashi patterns and classic South Indian stone settings starting at ₹60,000 onwards. With this collection, Tanishq invites you to embrace a collection that is not just ornamental, but a radiant celebration of cultural legacy, spiritual symbolism, and enduring elegance.
Speaking on the launch, Mr. Arun Narayan, Vice President, Category, Marketing & Retail, Tanishq, Titan Company Limited, said, This year’s Aadi Collection is a heartfelt tribute to this deep-rooted connection. With Agalyam, we draw inspiration from the traditional Tamil lamps that signify light, divinity, and new beginnings.
Visit your nearest Tanishq store in Tamil Nadu to make the most of the limited-time festive offers on gold jewellery and Diamond Jewellery up to 20% off. Alongside, the brand is also offering its Gold exchange offer this month in which customers can exchange their old gold bought from any jeweller, specially curated for the Pudhumai Penn who celebrates culture with authenticity and pride.
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