𝘛𝘢𝘯𝘪𝘴𝘩𝘲 𝘶𝘯𝘷𝘦𝘪𝘭𝘴 𝘪𝘵𝘴 𝘭𝘢𝘵𝘦𝘴𝘵 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘰𝘯 ‘𝘈𝘨𝘢𝘭𝘺𝘢𝘮’ 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘝𝘪𝘭𝘢𝘬𝘬𝘶, 𝘩𝘦𝘳𝘢𝘭𝘥𝘪𝘯𝘨 𝘢𝘶𝘴𝘱𝘪𝘤𝘪𝘰𝘶𝘴 𝘈𝘢𝘥𝘪 𝘗𝘦𝘳𝘶𝘬𝘬𝘶 𝘴𝘦𝘢𝘴𝘰𝘯

Chennai, July 19, 2025: As the Aadi Perukku season dawns, bringing with it a wave of peace, prosperity, and sacred beginnings, Tanishq, India’s largest jewellery retail brand from the House of Tata, unveils its latest collection, ‘Agalyam’, inspired by the Vilakku. Rooted in Tamil tradition, the Deepam symbolises light, knowledge, and divine presence. 

(L) Arun Narayan, Vice President, Category, Marketing & Retail, Tanishq, Titan Company Limited

The collection is a tribute to these sacred symbols- a celebration of spiritual grace and timeless beauty. Thoughtfully designed for the Pudhumai Penn of today, this collection reflects her pride in heritage and her spirit of progress, rooted yet evolving, graceful yet bold. Each piece is dedicated to her duality. The woman who is the custodian of her roots and culture, but at the same time a harbinger of change. 

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Each design is crafted with intricate detailing from Kasu accents and fine Rava textures to beautifully carved Nakashi patterns and classic South Indian stone settings starting at ₹60,000 onwards. With this collection, Tanishq invites you to embrace a collection that is not just ornamental, but a radiant celebration of cultural legacy, spiritual symbolism, and enduring elegance. 

Speaking on the launch, Mr. Arun Narayan, Vice President, Category, Marketing & Retail, Tanishq, Titan Company Limited, said,  This year’s Aadi Collection is a heartfelt tribute to this deep-rooted connection. With Agalyam, we draw inspiration from the traditional Tamil lamps that signify light, divinity, and new beginnings.

Visit your nearest Tanishq store in Tamil Nadu to make the most of the limited-time festive offers on gold jewellery and Diamond Jewellery up to 20% off. Alongside, the brand is also offering its Gold exchange offer this month in which customers can exchange their old gold bought from any jeweller, specially curated for the Pudhumai Penn who celebrates culture with authenticity and pride. 

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