𝘗𝘪𝘳𝘢𝘮𝘢𝘭 𝘍𝘪𝘯𝘢𝘯𝘤𝘦 𝘊𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦𝘴 𝘈𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘉𝘰𝘳𝘳𝘰𝘸𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 ‘𝘈𝘢𝘪𝘷’ 𝘙𝘦𝘢𝘭 𝘚𝘵𝘰𝘳𝘪𝘦𝘴, 𝘙𝘦𝘢𝘭 𝘐𝘮𝘱𝘢𝘤𝘵 𝘵𝘩𝘦𝘮𝘦
Chennai, March 4, 2025: Piramal Finance has launched ‘Aaiv’, a series of short films that redefines lending by emphasizing customers' intent (Nala Nokkam) rather than focusing solely on traditional documentation. Produced in five regional languages—‘Aaiv’ in Tamil, ‘Sameeksha’ in Telugu and Kannada, ‘Parakh’ in Hindi, and ‘Paarakh’ in Marathi—these films delve into borrowers' deep emotional connections and aspirations. Through ‘Aaiv’, Piramal Finance showcases its customer-first approach, transforming aspirations into reality.
In a heartfelt and inspiring interview hosted by Nizhalgal Ravi, the focus is on Abish Clinton, whose journey to homeownership embodies the virtue of hope. The candid conversation between Nizhalgal Ravi and Abish delved into the emotional and aspirational aspects of his journey, capturing the resilience and determination that define his story.
Press meet Youtube Video link 👇
Nizhalgal Ravi navigated the conversation, drawing out Abish’s profound emotions and steadfast hope as he recounted the challenges and victories on his journey to homeownership. The interview not only shed light on the practical steps Abish took but also emphasized the resilient mindset and unwavering optimism that propelled him forward.
‘Aaiv’ is live on Piramal Finance’s YouTube Channel and also on the Sun NXT OTT platform, connecting with a broader audience and amplifying the message of financial inclusion.
Speaking about the initiative, Arvind Iyer, Head of Marketing at Piramal Finance, said: "At Piramal Finance, we believe lending goes beyond numbers—it’s about understanding the true intent and aspirations of our customers. ‘Aaiv’, our Tamil interpretation of Parakh, embodies this philosophy. It’s about recognizing the dreams of individuals who, despite challenges, remain steadfast in their pursuit of a better future. Through real-life stories, shared by our customers and brought to life by local icons like Nizhalgal Ravi, we celebrate the resilience, hope, and determination that drive them. With ‘Aaiv’, we don’t just offer financial solutions—we honor the emotional journeys that inspire us every day."
Thannambikkaiyin Aaiv! | Piramal Finance | Tamil Link: https://www.youtube.com/watch?v=ULw7KommFyU
Tamil Nadu is one of Piramal Finance's top five key markets, contributing significantly to its retail AUM of 8.13% nationally as of Dec 24. Piramal Finance has served over 43,000 customers in the region. The company has a presence in 48 cities of Tamil Nadu, with 58 branches and 1,300 active employees as of Dec 24.
With an expansive network of over 514 branches across 13,000 pin codes, Piramal Finance serves more than 4.2 million customers across metro-adjacent areas and Tier 2 and Tier 3 towns, which contribute to 80% of its business. This network, complemented by digital innovation, strengthens its mission of bridging gaps in financial access for underserved communities.
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