𝘎𝘛 𝘉𝘩𝘢𝘳𝘢𝘵𝘩𝘪 𝘎𝘳𝘰𝘶𝘱 𝘓𝘢𝘶𝘯𝘤𝘩𝘦𝘴 𝘛𝘸𝘰 𝘓𝘢𝘯𝘥𝘮𝘢𝘳𝘬 𝘈𝘤𝘵𝘪𝘷𝘦 𝘚𝘦𝘯𝘪𝘰𝘳 𝘓𝘪𝘷𝘪𝘯𝘨 𝘗𝘳𝘰𝘫𝘦𝘤𝘵𝘴: 𝘌𝘭𝘦𝘮𝘦𝘯𝘵𝘴 𝘚𝘢𝘵𝘵𝘷𝘢 𝘢𝘯𝘥 𝘌𝘭𝘦𝘮𝘦𝘯𝘵𝘴 𝘒𝘢𝘮𝘢𝘭𝘢𝘮 𝘪𝘯 𝘊𝘩𝘦𝘯𝘯𝘢𝘪

• First in Chennai, Elements Introduces Independent Seniors' Leasing Scheme (ISL Scheme) which allows seniors a financially prudent alternative to traditional home ownership

Chennai, January 21, 2025 — GT Bharathi Urban Developers Pvt. Ltd. (GTB), is coming together of esteemed GT Group and new age Bharathi Homes, and are thrilled to announce the launch of two groundbreaking projects under its ELEMENTS chain of active retirement communities: Elements Sattva and Elements Kamalam. These projects represent significant milestones in the company’s vision to redefine senior living and are key components of GTB’s Rs. 350 crore investment announced in March 2024 to expand the ELEMENTS brand.

Elements Sattva: Urban Senior Living in Porur

Building on the success of the Elements 2 project in Alapakkam, which was fully sold and completed on schedule, Elements Sattva aims to reiterate the viability and appeal of Urban Senior Living. Located in Porur, this project offers seniors the opportunity to enjoy a peaceful and fulfilling retirement within the city—eliminating the need to move far from their familiar surroundings. With its strategic location and thoughtfully designed amenities, Elements Sattva promises a seamless blend of comfort, convenience, and community.

Elements Kamalam: Designed for Single Seniors

In a pioneering move to address the unique needs of single elders, Elements Kamalam introduces the Independent Seniors' Leasing Scheme (ISL Scheme). This innovative scheme allows seniors to lease their homes at 50% of the purchase cost, offering a financially prudent alternative to traditional home ownership. Thus, this scheme provides opportunity for the retail investor to own fully managed asset class with good rental returns.  

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The ISL Scheme ensures:

• Seniors do not have to tie up significant savings in fixed assets.
• There are no concerns about reselling the asset after their lifetime.
• Leasing costs are at least 25% lower than comparable rentals over a period of time.

This initiative not only eases financial burdens but also provides a service-rich environment tailored to enhance the quality of life for single seniors.

Experience Elements at the ELEMENTS SHOWCASE

To offer seniors and their families a firsthand experience of the ELEMENTS “WAY OF LIFE”, GTB is hosting a unique two-day event, ELEMENTS SHOWCASE, on January 25-26, 2025, at Ethiraja Kalyana Mandapam, TTK Road, Alwarpet. Visitors will get to explore the exceptional services and amenities offered at ELEMENTS retirement communities, including:

• Safety and Security: State-of-the-art systems ensuring peace of mind.
• Smart Homes: Technologically advanced living spaces.
• Medical and Physiotherapy Centre: Onsite healthcare services tailored to seniors.
• Ayurvedic Massage and Salon Services: Facilities promoting relaxation and well-being.
• Community Engagement: Opportunities for meaningful interactions and activities.
• Dining Experience: A taste of the chosen menus designed for optimal nutrition and flavour.

The ELEMENTS SHOWCASE is designed to immerse attendees in the lifestyle and services that make ELEMENTS communities a premier choice for senior living.

“With Elements Sattva and Elements Kamalam, we are not just building retirement homes; we are creating environments where seniors can lead fulfilling lives with dignity, independence, and joy,” said Mr Ashwin Kumar Iyer, Director of Elements Active Senior Living. “These projects reflect our commitment to addressing the evolving needs of seniors and setting new benchmarks in services to our residents. “ added Mr Ashwin.

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