Asian Paints Launches its premium "Beautiful Homes Store" in Chennai

• The multi-category storesequipped with the latest technology offercustomers an enhanced home & décor shopping experience

Chennai, December 15, 2021: Indias largest paint and décor company, AsianPaints launches its premium Beautiful Homes multi-category décor showroom in the city of Chennai. Located at KC Garden, Paper Mills Road, Peravallur, the new Asian Paints Beautiful Homes store is set to offer a unique and immersive shopping experience with technological trends that will enhance customer service and experiences at the store. The state-of-the-art store was inaugurated by Amit Syngle, Managing Director & CEO, Asian Paints today.The store displays products across multiple categories for residential as well as commercial spaces. 

Spread across a whopping 4500+ sq. ft., the Beautiful Homes store in Chennai is one of the finest of all stores in the country. This one-stop-shop offers comprehensive solutions to consumers across all home categories displaying an expansive range of products across Bath, Fabric, Furniture, Lights, Kitchen, and much more. It also offers a wide range of modular kitchen displays and furniture displays as well. This two storeyed showroom displays over 80 newly launched furniture SKUs within the store, giving customers an expansive range of options to explore, experience and choose from.

Adopting a Phygital (physical + digital) experience like most of their stores, the Chennaistore is sure to aid customers in making sound and quick decisions to suit their home decor needs. It helps customers visualize their spaces, thus enabling them to select the right décor and design before making a purchase decision. The store also has a wide range of Fabric swatches on display. 

Amit Syngle, Managing Director & CEO, Asian Paints

Chennaiis a growing location with regards to home décor and furnishings. Customers here seek unconventional and new products, designs, supplies, and ideas for their homes under one roof. So it made sense to have a one stop solution like Asian Paints Beautiful Homes inChennaito address all their décor and design needs.

About Asian Paints: Since its foundation in 1942, Asian Paints has come a long way to become Indias leading and Asias third largest paint company, with a turnover of Rs. 217 billion. Asian Paints operates in 15 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids World. Asian Paints manufactures wide range of paints for Decorative and Industrial use. The company is also present in the Home Improvement and Decor segment and offers bath and kitchen products.  The company also introduced lightings, furnishings, and furniture in its portfolio.  In the Health and Hygiene segment, Asian Paints offers range of Sanitizers and Surface Disinfectants.

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