SonyLIV and Applause Entertainment announce the launch of their first Tamil original ‘IruDhuruvam’
- To solve the next murder, read between the lines!
Iru Dhuruvam
Trailer Link: https://www.sonyliv.com/details/promos/6089974632001/Iru-Dhuruvam---Trailer---SonyLIV-Original---All-Episodes-Streaming-From-30th-Sep-On-SonyLIV
National, September 30, 2019: Startled at the sudden disappearance of his
wife Geetha, Viktor an astute cop gets cracking on the case. But as he probes
deeper, a series of gruesome murders put the entire city in panic leaving him
in a predicament. What will he do next? SonyLIV, India’s
first premium video on demand (VOD) platform along with Applause Entertainment,
a venture of the Aditya Birla Group announced the launch of their first Tamil
original ‘Iru Dhuruvam’ premiering today on SonyLIV. Present at the press
conference were Uday Sodhi, Business Head- Digital, Sony Pictures Networks
India, Amogh Dusad, Head Content Partnerships, New Initiatives, Digital, Sony
Pictures Networks India and Sameer Nair, CEO, Applause Entertainment along with
the ensemble cast of Iru Dhuruvam.
Produced for Applause Entertainment by
Pramod Cheruvalath’s Sign of Life Productions, the show which means ‘bipolar’
is directed and written by M Kumaran. The show begins with a series of horrific
murders that put the city in a state of shock and chaos overnight. It turns out
to be the work of a serial killer who quotes couplets from the“Thirukkural” (a classic Tamil text)as
clues, leaving everyone at sixes and sevens. Inspector David Viktor, a hawk-eyed
cop is assigned to hunt down the killer. But what happens when the hunter
himself becomes a prey? As Viktor gets embroiled deeper into this strange turn
of events, little does he know what lies ahead for him. While investigating the
brutal murders, he himself is under the scanner for his wife’s mysterious
disappearance. Is there a connection between these two events? Will this
investigation lead him to his wife? The gripping series will see inspector Viktor
encountering all details that will put him at crossroads of his professional
and personal life.
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Running over 9 episodes, IruDhuruvam features
actors Nandha Durairaj - one of the first popular Tamil actors venturing into
the OTT space post a hiatus, Abhirami Iyer- former Miss Tamil Nadu who is a
popular face in the Tamil web space, the young YouTube sensation Abdool and popular
theatre and film artist Sebastin, Anisha in lead roles of this nail-biting web
series,that is sure to leave you on the edge of your seat and hooked on till
the end.
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(L to R) Child Artiste Anish,
Actor Abdool, Director Kumaran, Actor Nandha Durairaj; Uday Sodhi Business Head Digital Sony Pictures
Networks India, Sameer
Nair, CEO, Applause Entertainment; Actor Abhirami Iyer, Pradeep
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IruDhuruvam is SonyLIV’s second content
offering for its Tamil audience. Post its foray in the market in May 2019, the
platform recently launched the Tamil version of its marquee show Crime Patrol
with actor Ganesh Venkatraman that has got the audience talking. With tailor made
stories like IruDhuruvam, Crime Patrol, My Marappu, Cookies and the upcoming
Tamil original Aivar amongst others SonyLIV plans to pique the interest of its
Tamil audience by engaging them with localised content rooted in Tamil
traditions and sensibilities. Additionally, some of the most popular shows from
SonyLIV includebTVF originals such as Pitchers, Permanent Roommates, Tripling, along
with over 40 iconic shows from Sony Pictures Networks India (SPN) content library
like CID, Patiala Babes, Ladies Special, Aladdin, Beyhadh amongst others are
available in Tamil to the audience for a customized entertainment experience.
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(L to R) Actor Abhirami Iyer; Child Artiste Anish,
Actor Nandha Durairaj
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Comments:
Uday Sodhi, Business Head Digital Sony
Pictures Networks India
“This partnership
with Applause Entertainment blends our in-depth consumer understanding with
their finesse in storytelling. With ‘IruDhuruvam’, we plan to scale up our
Tamil offerings and be the go to OTT destination for the local audience. In a
cluttered market like India, such collaborations are a leap towards an evolved
ecosystem and will strengthen our promise of delivering cutting edge stories in
the digital space. We look forward to a long term and fruitful association with
Applause Entertainment as we collaborate to diversify our content offerings for
the region.”
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| (L to R) Sodhi Business Head Digital Sony Pictures Networks India, Sameer Nair, CEO, Applause Entertainment |
Sameer Nair,
CEO, Applause Entertainment:
“India is a mass
of niches and at Applause we want to build a diverse content repertoire to
appeal to every audience palate. The launch of ‘IruDhuruvam’ is a step towards
that direction. It marks our foray into regional content and is the first Tamil
original partnership for Applause Entertainment and SonyLIV. We are excited to
associate with SonyLIV and commence our journey of localized content through
this show.”
About SonyLIV
SonyLIV is the first premium Video on
demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen
engagement for users on all devices. Launched in January 2013, it enables users
to discover over 24 years of rich content from the network channels of Sony
Pictures Networks India. It also
provides a rich array of movies, strong line-up of events across all sports,
shows, music, food and fitness.
With 109million app downloads so far,
SonyLIV is the first amongst its competition to provide original exclusive
premium content. As a true pioneer in its space, SonyLIV launched India’s
first-ever original show exclusively for the online platform. Streaming the
biggest football tournament, the 2018 FIFA World Cup Russia on SonyLIV made it
the most preferred online destination for football fans. SonyLIV also live
streamed the India tour of South Africa, India tour of England and the India
tour of Australia in 2018. It is the home for the biggest football leagues like
UEFA Champions League, UEFA Europa League, La Liga and more.
SonyLIV has TVF content like Tripling
Season 1 and 2. It also has American entertainment giant Lionsgate Play’s
top-rated shows on the platform. SonyLIV has a host of award-winning English
content with award winning shows like The Good Doctor, Mr. Mercedes, Damages,
Counterpart and The Handmaid’s Tale. www.sonyliv.com 💢💢💢
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