Bath & Body Works Attempts its First Guinness World RecordsTM at VR Chennai!
- The Personal Care Brand expands its Retail Footprint in South India with its second store launch at VR Chennai
Chennai, 8th July
2019: Bath &
Body Works, one of the world’s leading specialty retailers of fragrant products
for bath, body and home for more than 20 years expands their retail footprint
in Chennai with the opening of their second store at VR Chennai on 13th
July. Hallmark fragrance collections from the brand like Japanese
Cherry Blossom and A Thousand Wishes will be available at the
store. Having established itself as one of the best and most sought after
personal essentials and home fragrance brand, the VR Chennai store will be
spread over 1300 sq. feet that will allow customers to explore an
extensive array of fragrances for the bath, body, and home.
Bath and Body Works known for its fragrance believes in creating an
experience for “HER” and hence commemorates the launch in
association with Major Brands Pvt Ltd&VR Chennai by attempting to enter the
Guinness World RecordsTM on 13th July 2019 aiming to get the
title of “Most participants in a perfume relay application”. The brand
will attempt to create the largest fragrance relay with their signature
fragrance mists and have the most people use a mist together creating a
fragrance chain at VR Chennai. Super Star Hansika Motwani will be the
first participant at the Bath and Body Works event to begin the Guinness World
RecordsTM attempt.
This is brand’s first attempt in India as well globally. The brand in association with Major Brands Pvt
Ltd. & VR Chennai will attempt the Guinness World RecordsTM on
Saturday to get shoppers excited and engage with the brand.
Bath and Body Works has been exclusively launched in India by Major
Brands Pvt Ltd, in June 2018. Globally launched in 1990, the brand’s portfolio
today comprises over 200 different fragrances including the iconic Sweet Pea,
Japanese Cherry Blossom, A Thousand Wishes, Aromatherapy, Hello beautiful as
well as new seasonal releases. At Bath & Body Works, customers are invited
to sample luxurious lotions, hand soaps, fragrances and more to discover their
favorites.
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