92.7 BIG FM ENTERS THE ASIA BOOK OF RECORDS WITH HANDWASH CAMPAIGN – IRU KAI PURATCHI
92.7 BIG FM ENTERS
THE ASIA BOOK OF RECORDS WITH HANDWASH CAMPAIGN – IRU KAI PURATCHI
~The campaign which made it to the
Asia Book of Records, received a huge participation from children with special
needs who will further promote the healthy habit of washing hands. ~
Chennai, March 21, 2019: 92.7 BIG FM,
one of India’s largest radio stations has started the Handwash campaign for the
special kids called- IRU KAI PURATCHI.
The campaign which made it to the Asia
Book of Records saw participation from around
1500 special kids at YMCA, Royapetta.
The campaign stressed on the importance of washing hands with soap followed by
guidance given in context to how to wash hands with 7 important steps. The campaign was led by RJ Karun and supported by RJ
Balaji, RJ Sarithiran, , RJ Miruthula, and RJ Giri Giri who spoke about the issue at hand, how number of lives
that can be saved when hands are washed properly and how the issue needed to be
eradicated from the roots by adopting healthy habits.
Popular Music director/actor Mr. G V Prakash has sung the HANDWASH
Anthem. The video for the same along with the activity footage will be released
on 7th of April on 92.7 BIG FM Chennai and 92.7 BIG FM national FB
page.
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MJ Mirthula and RJ
Balaji at Handwash Campaign
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The campaign brought forward some key insights
that only 34% of the Indian population have the habit of washing their hands
with soap; handwash prevents 30% of diarrhoea and 20% of the respiratory
infections among others. The special kids along with BIG RJs also sang the
special song composed by the radio station for the campaign, at the event.
Commenting on the noble cause, RJ
Balaji said, “I am glad to be a part
of this campaign. The problem of health and hygiene has to be addressed from
the roots and the best way to cater this is through kids who will spread the
word and cascade the idea. I hope more and more people will understand the
importance of washing hands with soap considering the health benefits
associated with it.”
The campaign received incredible response from the listeners. The radio
station has time and again come forward with such initiatives that help society
to grow at large.
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